Original title: Regional development: A case study on sustainability factors
Translated title: Regional development: A case study on sustainability factors
Authors: PARIS, Lucas-Bénédict
Document type: Master’s theses
Year: 2024
Language: cze
Abstract: This master thesis examines success-factors for the sale of MoorFutures voluntary carbon certificates, as well as the influence of regional contexts on sales and project realization. Furthermore, this thesis seeks to find out if the certificates contribute to sustainable regional development. With nature-based climate protection approaches playing a vital role in the fight against climate change, MoorFutures offers an alternative to state funded efforts through a flexible regional alternative financing tool for rewetting peatlands. As the influencing factors for voluntary carbon certificates from peatland rewetting are yet to be widely researched, this master thesis aims to offer possible aspects for further research. The methodical structure is an embedded single case study where MoorFutures as a brand is the object of study and the states of Mecklenburg-Vorpommern, Brandenburg and Schleswig-Holstein will serve as units of analysis. Empirical data derived from qualitative expert interviews and project documents will be used to investigate the topics. The data analysis concludes that MoorFutures success-factors can be attributed to the rise of climate awareness movements, the strategic positioning in the current scientific and political discourse as well as a strong support on the regional level. Moreover, MoorFutures and its features corresponds to the statistical preferences expressed by buyers of voluntary carbon certificates. Regional context also proves to be a crucial factor of influence, but they are expressed differently depending on the state regarding sales and project realization. MoorFutures has been found to contribute to sustainable regional development through long-term improvements of ecosystems, as a long-term financial contribution method to local landowners and improving the wellbeing of local communities by creating more untouched and biodiverse habitats. A further major point is the contribution to education towards sustainable regional development displayed during marketing as well as the implementation of projects by MoorFutures partners.
Keywords: marketing communication; success factors for certificates; Sustainable development; voluntary carbon certificates; marketing communication; success factors for certificates; Sustainable development; voluntary carbon certificates
Citation: PARIS, Lucas-Bénédict. Regional development: A case study on sustainability factors. České Budějovice, 2024. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/76789

Permalink: http://www.nusl.cz/ntk/nusl-695375


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Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Master’s theses