Original title: Návrh marketingové strategie pro kulturní akci LÉTO RO(C)KU
Translated title: Marketing Strategy Proposal For The Cultural Event LÉTO RO(C)KU
Authors: Kmoníčková, Adéla ; Ježková, Tereza (advisor) ; Bláha, Jan Daniel (referee)
Document type: Bachelor's theses
Year: 2025
Language: cze
Keywords: communication; cultural marketing; digital marketing; marketing strategy; music festival; digitální marketing; hudební festival; komunikace; kulturní marketing; marketingová strategie

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/202913

Permalink: http://www.nusl.cz/ntk/nusl-689901


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses