Original title: Vývoj reklamních kampaní značky Heineken: přizpůsobení se společenským normám a technologickým možnostem
Translated title: The evolution of Heineken advertising campaigns: adapting to social norms and technological possibilities
Authors: Mamonova, Veronika ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
Document type: Bachelor's theses
Year: 2025
Language: cze
Keywords: content analysis; ecology; gender equality; Heineken; responsible alcohol consumption; social responsibility; sustainable development; video advertising; ekologie; genderová rovnost; Heineken; obsahová analýza; odpovědná konzumace alkoholu; společenská odpovědnost; udržitelný rozvoj; videoreklama

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/202904

Permalink: http://www.nusl.cz/ntk/nusl-689361


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses