Importat factors of alternative food chain Náš Grunt, s.r.o. in support of the regional production

Strmisková, Petra

The aim of the thesis is to define the role of alternative food networks in the region that are based on the elementary socioeconomic factors, to assess the possibility of market appreciation of regional production in the selected alternative food chain and to identify potential benefits for consumers and the development of the region. This methodology, which is used in this work, is a survey of opinions and preferences of consumers on the purchase of agricultural products in the selected alternative food chain. The survey was based on the analysis and synthesis of literature and conducted research in the particular area. Moreover, it includes the definition of significant factors influencing the purchasing behavior of consumers and evaluation of their perception of social benefits in the particular alternative food chain of specific region within the context of regional development.

guest :: login Digital Repository
		Search		Submit		Help		About