Original title: Porovnání image značky vybraného e-shopu s image značky ideálního online prodejce
Translated title: Comparing brand image of a selected e-shop with a brand image of the ideal online retailer
Authors: Jarošová, Eliška Marie ; Švecová, Martina (advisor) ; Houdek, Petr (referee)
Document type: Bachelor's theses
Year: 2024
Language: cze
Keywords: Brand; brand associations; brand image; brand knowledge; e-shop; outdoor equipment; asociace se značkou; brand knowledge; e-shop; outdoorové vybavení; vnímání značky; Značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/191573

Permalink: http://www.nusl.cz/ntk/nusl-621961


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses