Krizová komunikácia protipandemických opatrení vlády Slovenskej republiky v priebehu padnémie Covid-19 v roku 2020/2021

Macko-Forgáčová, Noema

This diploma thesis titled "Crisis communication of anti-pandemic measures of the government of the Slovak Republic during the Covid-19 pandemic in 2020/2021" employs a case study approach, analyzing the crisis communication of government institutions throughout the entirety of the pandemic, up until the official visit of Pope Francis to the Slovak Republic. The significance of institutional communication during times of crisis has been overlooked in professional literature, as the topic has not received adequate attention until the onset of the Covid-19 pandemic. The crisis communication strategies employed by the Government of the Slovak Republic during the pandemic were characterized by chaos, lack of organization, and inconsistencies. Such issues negatively impacted the government's ability to effectively manage the crisis, highlighting the importance of effective institutional communication during such challenging times. The objective of this thesis is to evaluate the effectiveness of the communication of anti-pandemic measures employed by the Slovak government during the Covid-19 pandemic, utilizing the established model of ideal crisis communication as a framework for analysis. The study will primarily focus on the impact of the government's communication strategies in terms of media...

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