Original title: Strategie značky Redken - modifikace B2B orientace podniku směrem k B2C
Translated title: Redken brand strategy - transition from B2B orientation towards B2C strategy
Authors: Lacková, Karina ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
Document type: Master’s theses
Year: 2022
Language: slo
Abstract: [eng] [cze]

Keywords: analyses; B2B market; B2C market; brand strategy; cosmetics industry; in - depth interviews; strategy creation; strategy modification; analýzy; B2B trh; B2C trh; hloubkové rozhovory; kosmetický průmysl; modfikace strategie; strategie značky; tvorba strategie

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/174322

Permalink: http://www.nusl.cz/ntk/nusl-507132


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2022-07-24, last modified 2023-12-17


No fulltext
  • Export as DC, NUŠL, RIS
  • Share