Original title: Ovlivnitelnost influencerskou reklamou a sociálními sítěmi z pohledu genderové odlišnosti
Translated title: : Suggestibility of the influencer's advertising and the social networks from the gender diversity point of view
Authors: Šebová, Klára ; Čábelková, Inna (advisor) ; Holeček, Tomáš (referee)
Document type: Bachelor's theses
Year: 2021
Language: cze
Keywords: activity on social networks; gender; gender difference; influence of social networks; influencer marketing; netolism; Social networks; aktivita na sociálních sítích; gender; genderová odlišnost; influencer marketing; netolismus; Sociální sítě; vliv sociálních sítí

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/151493

Permalink: http://www.nusl.cz/ntk/nusl-453205


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses