Original title: Limitované kolekce vytvořené ve spolupráci s influencery jako součást marketingové strategie módních řetězců
Translated title: Limited collections designed in collaboration with influencers as a part of fashion retailers marketing strategy
Authors: Králová, Kristina ; Hejlová, Denisa (advisor) ; Ježková, Tereza (referee)
Document type: Bachelor's theses
Year: 2021
Language: cze
Keywords: co-branding; Fashion marketing; fashion retailer; influencer marketing; limited collections; co-branding; Fashion marketing; influencer marketing; limitované kolekce; módní řetězec

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/126938

Permalink: http://www.nusl.cz/ntk/nusl-446816


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses