Original title: On-line marketingová komunikace
Translated title: On-line marketing communication
Authors: Tvarožková, Klára ; Kruljacová, Anna (referee) ; Schüller, David (advisor)
Document type: Bachelor's theses
Year: 2021
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Bakalarska prace je zamerena na popsani marketingove komunikace vybrané firmy, dale take na navrhy zlepseni teto komunikace, jenz stoji na zpracovanych poznatcich z analyticke casti. Hlavnim cilem teto prace je navrhnuti vhodnych nastrojů teto komunikace, ktere povedou k naplneni sekundarniho cile teto prace. Tim je zvyseni povedomi o dane spolecnosti. The bachelor’s thesis is focused on describing marketing communication of the chosen company, it also concerns suggestions to improve this communication, which is based on processing the knowledge from the analytical part. The main goal of this thesis is to design proper tools of this communication, which should lead to completing the secondary goal of this thesis which is raising awareness about the company.
Keywords: B2B marketing; communication mix; marketing communication; marketing mix; Online marketing; PESTLE analysis; social networks; SWOT analysis; B2B marketing; komunikacni mix; marketingova komunikace; marketingovy mix; On-line marketing; PESTLE analyza; socialni site; SWOT analyza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/199837

Permalink: http://www.nusl.cz/ntk/nusl-445215


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses