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> Postoje Generace Z k luxusním módním značkám na území České republiky
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Original title:
Postoje Generace Z k luxusním módním značkám na území České republiky
Translated title:
The Generation Z Attitudes to Luxury Fashion Brands in the Czech Republic
Authors:
Wojnarová, Daniela
;
Hejlová, Denisa
(advisor) ;
Koudelková, Petra
(referee)
Document type:
Bachelor's theses
Year:
2020
Language:
cze
Keywords:
Attitude
;
Czech Republic
;
Exclusivity
;
Generation Z
;
High Fashion
;
Love Brand
;
Luxury Brands Marketing
;
Pařížská Steet
;
Exkluzivita
;
Generace Z
;
Love brand
;
Luxusní móda
;
Marketing luxusních značek
;
Pařížská ulice
;
Postoj
;
Česká republika
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/121850
Permalink:
http://www.nusl.cz/ntk/nusl-435746
The record appears in these collections:
Universities and colleges
>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2021-02-24, last modified 2022-03-04
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