Original title:
Tak trochu jiný korpus. Kvantitativní analýza audiovizuální reklamy
Translated title:
A little bit different corpus: quantitative analysis of audio-visual advertising
Authors:
Pravdová, Markéta Document type: Papers Conference/Event: Čeština v mluveném korpusu, Praha (CZ), 2007-09-12 / 2007-09-14
Year:
2008
Language:
cze Abstract:
[cze][eng] Kvantitativní analýza televizních spotů firmy McDonald´s (frekvence slov, slovních druhů, analýza reklamního stylu).Quantitative analysis of TV spots of McDonald´s (frequency of words, parts of speech, analysis of advertising style).
Keywords:
frequency; language of advertising; quantitative linguistics Project no.: CEZ:AV0Z90610518 (CEP), 1ET200610406 (CEP) Funding provider: GA AV ČR Host item entry: Čeština v mluveném korpusu, ISBN 978-80-7106-982-9
Institution: Institute of the Czech Language AS ČR
(web)
Document availability information: Fulltext is available at the institute of the Academy of Sciences. Original record: http://hdl.handle.net/11104/0168072