Original title:
Electrooculography in Marketing
Authors:
Fajmon, František Document type: Papers
Language:
cze Publisher:
Vysoké učení technické v Brně, Fakulta elektrotechniky a komunikačních technologií Abstract:
This article delas EOG analysis for marketing studies. Evaluation is performed using three methods. Data was recorded from 10 respondents. Proposed algorithm is realized in Matlab workspace.
Keywords:
blink detection; EOG; marketing Host item entry: Proceedings of the 22nd Conference STUDENT EEICT 2016, ISBN 978-80-214-5350-0
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/83932