Original title:
Strategic communication of Olympique Lyonnais
Translated title:
komunikační strategie Olympique Lyonnais
Authors:
Rey, Quentin ; Král, Petr (advisor) ; Zlatić, Marija (referee) Document type: Bachelor's theses
Year:
2017
Language:
eng Publisher:
Vysoká škola ekonomická v Praze Abstract:
[eng][cze] Introduction 1. The football market and its characteristics 1.A. History and development of football 1.B. European football market: size, value and trends 2. The communication strategy and approach of Olympique Lyonnais 2.A. Olympique Lyonnais history and current situation 2.B. OL external and competitive environment 2.C. Olympique Lyonnais communicative strategies 3. Overall view, answer to research question and analysis Conclusion1 vlastnosti fotbalového trhu 2 stratégie komunikace klubu Olympique Lyonnais 3. Široký pohled a řešení výzkumný otázky, závěr analýzy
Keywords:
Communication; Football; Olympique Lyonnais; Football; komunikace; Olympique Lyonnais
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/71212