Název:
Strategic analysis of the company
Překlad názvu:
Strategic analysis of the company
Autoři:
Kostrova, Anastasia ; Tyll, Ladislav (vedoucí práce) ; Mikovcová, Hana (oponent) Typ dokumentu: Bakalářské práce
Rok:
2015
Jazyk:
cze
Nakladatel: Vysoká škola ekonomická v Praze
Abstrakt: Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets.
Klíčová slova:
analysis; management; Strategy; works; analysis; management; Strategy; works
Instituce: Vysoká škola ekonomická v Praze
(web)
Informace o dostupnosti dokumentu:
Dostupné v digitálním repozitáři VŠE. Původní záznam: http://www.vse.cz/vskp/eid/47258