Original title: Analýza firmy Mountfield a možnosti její expanze na zahraniční trhy
Translated title: Analysis of Mountfield Company and opportunities to expand abroad
Authors: Marešová, Kateřina ; Průša, Přemysl (advisor) ; Nováček, Jakub (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Marketing mix; PEST analysis; Porter´s five powers; SWOT; analýza PEST; marketingový mix; Porterových pět sil; SWOT

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/44433

Permalink: http://www.nusl.cz/ntk/nusl-192490


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


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