Original title: Aplikace Balanced Scorecard
Authors: Málek, Roman ; Neumaierová, Inka (advisor) ; Šimeček, Vladimír (referee)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Diplomová práce na téma Aplikace Balanced Scorecard - produktové portfolio jako základní pilíř úspěšné strategie. Cílem práce je definovat kritické faktory úspěšného pojistného produktu a analýzy produktového portfolia pojišťovny. The dissertation on theme Aplication of Balanced Scorecard - product porfolio as essential pillar of succesful strategy. The main goal is to define critical factor of succesful insurance product and analysis of product portfolio of insurance company.
Keywords: analysis of portfolio; balanced scorecard; factors of succesful product; analýza porfolia; balanced scorecard; faktory úspěchu produktu

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/19577

Permalink: http://www.nusl.cz/ntk/nusl-15547


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses