Original title: Franchising jako metoda vstupu na trh
Translated title: Franchising as a method how to enter the market
Authors: Šumerová, Iva ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Document type: Bachelor's theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
V první části popisuji jednotlivé alternativy, které firma má, pokud chce vstoupit na trh. Zaměřuji se na jejich výhody a nevýhody. Druhá část je věnovovaná skupině Hennlich a jejímu postupnému vývoji. In the first part, I talk about the possibilities, which a company has, if it wants to enter the maket. I describe advantedes and disadvantages of those opportunities. The second part is about the Hennlich-group and its sequential development.
Keywords: franchising; Hennlich-group; opportunities how to enter the market; alternativy vstupu; franchising; skupina Hennlich

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/16131

Permalink: http://www.nusl.cz/ntk/nusl-12106


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses