Original title: Strategie brand managementu ve službách
Translated title: Brand Management Strategy in Services
Authors: Novotný, Petr ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Moderní přístupy k teorii služeb. Specifika brand managementu ve službách. Výběr subjektu a analýza produktového portfolia služeb. Návrh strategie šíření značky vybrané produktové řady služeb. Modern approaches to the theory of service. Specifics of brand management in services. Selection of the subject and product portfolio analysis of services. Proposal of strategy for the spread of selected brand product line services.
Keywords: Brand management; Services; Strategy; Brand management; Služba; Strategie

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/31088

Permalink: http://www.nusl.cz/ntk/nusl-113348


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses