Original title: Analysis of Marketing Mix Tools in Saint-Gobain Weber Terranova, a.s.
Translated title: Analýza nástrojů marketingového mixu ve firmě Saint-Gobain Weber Terranova, a.s.
Authors: Káplová, Eva ; Karásková, Hana (advisor) ; Mikeš, Robert (referee)
Document type: Bachelor's theses
Year: 2008
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]
The goal of my thesis is to characterize the company, describe and analyze its individual marketing mix tools and a subsequent assesment Cílem bakalářské práce je charakterizovat podnik, popsat a analyzovat konkrétní nástroje marketingového mixu a následné zhodnocení.
Keywords: marketing mix; place; price; product; promotion; cena; distribuce; komunikační mix; marketingový mix; produkt

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/15220

Permalink: http://www.nusl.cz/ntk/nusl-11190


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses