Original title: Marketingová strategie při změně obchodní značky
Translated title: Marketing Strategy during the Rebranding Procedure
Authors: Trůblová, Alžběta ; Kozlová, Taťána (advisor) ; Matyášová, Šárka (referee)
Document type: Bachelor's theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
není k dispozici ... is not available ...
Keywords: w1; w2; w3; k1; k2; k3

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/14284

Permalink: http://www.nusl.cz/ntk/nusl-10254


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses