National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Cultural product based on examples from performing arts located in Prague 10
Eiseltová, Linda ; Tyslová, Irena (advisor) ; Müllerová, Jana (referee)
The topic of this bachelor thesis is cultural product based on examples from performing art. The aim of this work is the analysis of selected cultural products and their further evaluation. This work consists of two parts where the first one is theoretical and the second one practical. Theoretical part consists of three chapters all covering the subject of marketing, product and its marketing theory. Practical part then analyzes two cultural institutions in the field of performing arts. Both of these institutions are first presented in terms of their day to day operation . Later these institutions are examined for their cultural product and evaluated.
South Czech Philharmonic (former South Bohemian Philharmonic) Change of Management
Dvořák, Michal ; Riedlbauch, Václav (advisor) ; Šmíd, Ilja (referee)
The goal of bachelor thesis is to analyse changes after appointment of Otakar Svoboda as director of South Czech Philharmonic. The analysis is based on expert interviews with director Otakar Svoboda, marketing director Kateřina Kyselová and painter Jiří Votruba as well as on annual reports, yearbooks and organizational orders. Thesis summarize most important changes in the fields of marketing communication, organizational structure of management and dramaturgy.

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