National Repository of Grey Literature 567 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Sales Promotion and Advertising of the Sports Centre
Spáčilová, Natálie ; Luňáčková, Michaela (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is conceived for MIL club company, aimed to supplement marketing communication with suitable sales and advertising tools. Partial analyses and also customer satisfaction survey is included in this thesis to find out current marketing situation of this club. Based on the results of analyses, measures are proposed in order to increase the number of new customers and also for the overall satisfaction growth of the permanent customers.
Marketing Research
Šmerda, Lukáš ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The Bachelor's thesis focuses on the marketing communications of GFS s.r.o. This thesis is divided into theoretical, analytical and proposal part. The theoretical part ex-plains the concepts that are contained in the analytical part. The practical part deals with the analysis of the company and marketing research in the form of a questionnai-re survey. The analyzes are then evaluated and, based on them, suggestions for impro-ving the current situation are proposed.
Marketing Research
Vidlička, Václav ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on shortcomings in using of marketing tools and advertising communication channels in the case of service proposing. Thesis closly specifies an issue of using of marketing tools in specific area of service proposals and also giving constructive feedback how to solve these problematics and by eliminating them also caused rise of the demand.
Business Plan - Establishing of a Fish Store
Hökl, Matyáš ; Třasoňová, Dominika (referee) ; Heralecký, Tomáš (advisor)
The main subject of the thesis is the establisment of an aquarium shop in the city of Brno. The theoretical part will introduce basic consepts such as enterprise, entrepreneur, SWOT analysis, situation analysis or business plan structure. Furthermore, these terms will be used in the practical part togehter with the results of the survey.
Business Plan - Foundation of laser game arena
Páral, Michal ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
This diploma thesis is the elaboration of business plan which should be the basis for establishing a new company which is providing services in the field of entertainment and leisure activities. Specifically the operation of the so-colled laser game arena. This thesis consist of several parts. The first part provides the teoretical background and necessary knowledge used to create a business plan. The analytical analyzes the market in the Czech Republic with a focus on the provision of services in the field of leisure activities, specifying the surrounding market of the intended establishment. The financial plan, marketing plan and ather plans are making based on the performer analyzes as a basis for executives of the company as well as marketers and others.
The Business Plan to Set Up a Fitness Center in a Selected Location
Mikmeková, Denisa ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on creating a business plan for establishing a fitness center in Šlapanice. The first theoretical part describes the basic concepts related to the field of business and legal forms, principles and structure of the business plan, especially the analytical research methods used in planning. The analytical part includes analysis of the business environment for the validation of the idea and mapping of the market and general environment. Subsequently, a suitable strategy is chosen for the start-up in this area, which is elaborated into individual parts of the business plan so that it is feasible and viable.
Alignment of dynamic growth with internal development of company operating in digital marketing
Štadlerová, Kristýna ; Abaffy, Michal (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with proposals in the area of inner development of a company that is very dynamically growing and operating in the digital marketing industry situated in Brno. Theoretical part defines basic concepts of development management and growing pains including description of selected analytical or evaluation methods. Analyses regarding context, environment and functioning of the company are presented in the analytical part of this thesis. Based on these analyses are presented key factors. New designs come out of the conclusions and results of the evaluation part. It contains the description of changes and precautions including their implementation. This, as a goal, will improve current processes leading to increasing quality service and customer satisfaction.
The Business Plan for Establishing a Company Specializing in Digital Wellbeing
Grosová, Veronika ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The master’s thesis is focused on the creation of a viable business plan for establishing a new company offering a digital wellbeing service. Firstly, the theoretical framework is created and subsequently utilized to define and verify the main idea by its qualitative research using the Lean Canvas method and to carry out further analyses of general, market and internal environment. Secondly, based on the results of the validation and analysis of the business environment, a suitable strategy and business model are selected. This business model is developed into the structure of individual parts of the business plan.
Evaluation and Optimization Proposal of Personnel Situation in the Selected Company With Focus on Motivation of Employees
Ondráčková, Sandra ; Špíšek, Jiří (referee) ; Konečný, Štěpán (advisor)
Diploma thesis is dealing with contemporary situation in family center Bruno family park in Brno. Theoretical part is brief summary of theoretical background from available literature about human resource management, personnel work, employee motivation, remuneration, job satisfaction, etc. Analytical part contains evaluation actuall personnel situation in the family center, evaluates positive sides and negative sides from sight of employees and management as well. To get needed informations was used survey research between employees and part-time workers and interview with management. This thesis is also focused on job satisfaction and motivation of part-time workers, becouse they are the largest group of workers in company. In proposal part are sugestions of identified problems and try to optimalization of actuall situation.
Proposal of Modifications in the International Marketing Strategy of the Selected Company
Prokopová, Monika ; Eliáš, Daniel (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on amendments of marketing strategy of Airport Brno, a.s. so that it is consistent with both the short-term objectives and the long-term objectives. The theoretical part of the thesis deals with understanding marketing and describes air transport and airports activities. In the practical part is an analysis of the current situation and based on the findings were created own proposals and recommendations.

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