National Repository of Grey Literature 555 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
The marketing plan for Yoga Karlín studio
Levá, Zuzana ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing plan for studio Yoga Karlín Objectives: The main goal of this bachelor thesis is to create marketing plan for studio Yoga Karlin, which can be helpful for future development of the studio. This plan is based on an analysis of the current situation of studio Yoga Karlín. Methods: Several methods are used to obtain data for this thesis. Among them observation, which is used for observing experience of clients with reception. Deep interview is used for evaluation of studio situation by studio operating manager and main manager. As another method is used analysis of competition and scoring model which is based on 7 another yoga studios. Based on the results of the previous methods was created SWOT analysis. Results: As the strongest competitor we can consider yoga studio Jógovna according to results of analysis. This place had the best score in "scoring model" thanks to qualities of it's services, availability and other observable factors. The key for marketing plan was SWOT analysis, which showed strengths and weaknesses of studio Yoga Karlín and opportunities and threats of the market. As the biggest weakness analysis showed insufficient ventilation system, missing reservation system and poor usage of physiotherapeutic room. Keywords: services, marketing mix, observation, deep...
Customer standards for comparing fitness gyms.
Kmecko, Matěj ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Customer standards for comparing fitness gyms. Objectives: The goal of the bachelor thesis is to assemble inside and outside standards, which influence customers decisions on choosing fitness gym. Next objective is to evaluate primary assembled standards by the customer preference. In other words, these standards are evaluated by the importance of the customer. Methods: The bachelor thesis is based on two types of primary sources that allow to assemble the standards and their scaling. Qualitative method of semistructured interview completes theretical basics and ensures current and traditional marketing data. However, quantitative method ensures customers preferences. Standards, that infulence customers for choosing the most convinient fitness gym, are evaluated by the importance. Results: Fitness service should respond to the customer demands and needs. The thesis monitors significant and unimportant customer standards. Using the thesis, fitness gyms will be able to discover the right things for optimalization and innovation. The thesis can be also used as a manual for the fitness gym owners. These people can increase preference of their gym, if they focus on the significant standards. The thesis can be used by the beginner athletes too, if they are not sure, what fitness gym is the most...
Web Content Archiving Service
Matuš, Adam ; Polčák, Libor (referee) ; Serečun, Viliam (advisor)
This bachelor's thesis deals with the design of web microservices for web archiving, mainly focused on deep web pages. The HTTP and HTTPS protocols will be explained in detail as well as web services design and architecture. The reader will learn about web archiving frameworks, especially the Lemmiwinks framework. This framework will be used as a basis for web services designed for archiving into the MAFF archive.
Value Added Tax on services in the Czech Republic and other Member States EU
HONNEROVÁ, Lucie
The presented diploma thesis deals with VAT rules applied to supply of services as settled by the VAT directive. The main aim of the work is to analyze the application of the VAT law by Czech Republic, France and Slovakia. The work also describes how the selected countries have made use of derogations and compulsory provisions. The taxation of services is described according to national legislation in force on 31/07/2019.
CONVERSION OF FOUNDRY IN THE AREA OF THE ČKD PRAGUE, Vysočany
Kuric, Alexander ; Zemánek, Václav (referee) ; Zemánková, Helena (advisor)
This diploma project focuses on the conversion of a foundry located in the former ČKD machine works in Vysočany. The proposal prioritizes conservation of key industrial heritage values and the presentation of those values to the public. The building is inserted into a proposed new urban structure which is integrated into the wider context of the currently regenerated brownfield.
Business Plan
Fejfuša, David ; CIA, Tomáš Golda, MBA, (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is a business proposal for the establishment of a business in the field of psychological-career testing. These are services that will help predominantly the last years of primary school pupils to determine which career paths to go further The business plan includes the process of establishing the company, defining the market environment, competition, marketing and promotional strategy along with the sales concept. The financial plan evaluates the economic success of the proposed business. Subsequently, the results of the work are useful as a basis for the company executives as well as for product and service creators.
Proposal for Improving Marketing Mix
Zemanová, Petra ; Vičík, Jakub (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of improving the marketing mix of Ivánek – Zeman v.o.s. The theoretical part contains definitions and concepts related to marketing and marketing mix. The analytical part includes analyzes of the external and internal environment, describes the current state of the company´s marketing mix and the discovered information is summarized in the SWOT analysis. The last part of the thesis deals with own suggestions, which are based on the established facts in the analytical part.
Specifics of social work with HIV positive clients
KVARDOVÁ, Anežka
This bachelor thesis deals with the specifics of social work with HIV positive clients. The aim of this work was to map these specifics and to create a comprehensive overview of services provided to HIV positive individuals, their family members and loved ones in the Czech Republic. The thesis itself contains basic information about HIV infection, description of high-risk groups most frequently affected by this infection and last but not least the specifics in life of HIV positive persons and social work realized with them. It also maps the prevalence of HIV/AIDS and services available for HIV positive in selected European countries. Finally, a short brochure was created from the information gathered during the work, containing most of the services available in the Czech Republic mentioned in the text. This brochure should serve as a source of help for HIV positive individuals in difficult life situations, or even in common matters.
Ethics in social services: Involvement of peer consultants in social services for people with mental illness
Balková, Miluše ; Holmerová, Iva (advisor) ; Hradcová, Dana (referee) ; Páv, Marek (referee)
Involvement of people with experience of disease as a peer consultant in social and health services is a new phenomenon in the care of people with mental illness. The way the peer consultant works and his involvement in the team of experts is related to the different ethical contexts and aspects that each organization must prepare if it wants to implement this position. The experience of peer consultants is also a testimony of the status of people with mental illness in society, stigmatization and the need to help people in a similar situation. Klíčová slova illness, mental, care, psychiatric, altruism, solidarity, society, belonging, ethics, services, social, health, helping, sharing

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