National Repository of Grey Literature 34 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Film as an Educational Tool in Czech High School History Classes
Lichtenbergová, Anna-Marie ; Průchová, Andrea (advisor) ; Wolák, Radim (referee)
Film as an Educational Tool in Czech High School History Classes The master's thesis entitled Film as an Educational Tool in Czech High School History Classes is dedicated to discussing film as a didactical tool and as a source of education in history classes of Czech high schools. This thesis aims to analyze and evaluate the view Czech teachers hold towards using the filmography in their history classes while understanding the different implications of it. Secondly, the aim is to obtain commentary from experts in the field of history didactics. Those findings and results could, therefore, amend teaching program's structures and help teachers to structure their syllabus appropriately. The theoretical part of the thesis presents basic information on Czech education program and implementing History as a subject in the primary curriculum of the Ministry of Education. Then it considers the role of film theory and multimedia, which are both closely linked to the idea of the film as an educating tool in History classes. The following chapters analyze and evaluate solely the usage of the film in education and the different advantages and disadvantages it can bring. The paper's empirical part focuses on the qualitative research with Czech history teachers and experts and then finally evaluating the overall...
Concept of marketing communication of the Czech Handball Association
Jačková, Eliška ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Concept of marketing communication of the Czech handball federation Objectives: The aim of this thesis is create a project presenting proposals for the improvement of the marketing communication of the Czech handball federation. These proposals will be based on analyzing and evaluating the current state of the marketing communication of the Czech Handball federation. Methods: The necessary data for this thesis was collected by qualitative methods. These methods include an analysis of relevant documents, a semi-structured interview with communications specialist of the Czech handball federation and structured interviews with active players and fans. The theoretical part was completed by a study of academic literature. Results: The result of the thesis is the proposal of the new marketing communication, which is based on the found strengths and weaknesses of the current one. The proposal is based on the real possibilities of the Czech handball federation. The proposal is mainly composed of financially low-cost tools - online marketing, PR, and sales promotion. Keywords: handball, Czech handball federation, marketing communication, semi-structured interview, interview using the instruction
Problems in literacy in reading in the second grade at primary school
ZÁKOSTELSKÁ, Kristýna
The diploma thesis focuses on the topic of reading literacy of pupils at the second period of elementary school. The focus of the thesis is a reflexion of chosen literacy workshops. The thesis is divided into theoretical and practical parts. The theoretical part deals with the basic terms connected to the topic such as literacy, reading literacy and it also describes the method of literacy workshop. The theoretical part includes also the international researches dealing with the reading literacy and with the methods used to develop the literacy. The practical part describes the realization and the proces of chosen literacy workshops based on direct observation and on reflexion of their development. The last parti of the thesis offers the real interviews with the teachers.
The use of media in men's prison
Šlejharová, Veronika ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
The aim of thesis The use of media in men's prison is to uncover the relationship between prisoners and media. Futhermore, by using the qualitative method of semi- structured interviews it was also the aim of this thesis to analyse how the prisoners use the media in the time-space framework of everyday life and if the media help to maintain day-to-day routines. This research could be of academic benefit, because this topic is not only largely neglected in the Czech Republic in general, but also in the prison area, especially when considering how to better resocialise prisoners through the utilisation of the media. Practical research is built upon a relevant theoretical basis: the history of the prison, sociological aspects of the prison, and regulation of the media in prison. In the next chapter, the media audience is described, together with an overview of important views of active access audience to media. The following chapter presents methods used when conducting the research, particularly Grounded Theory. The results of the research and interpretations thereof are presented in the final chapter along with respondents' descriptions, research goals and the course of interviews.
Construction of national identity in Eurovision Song Contest: case study
Bičíková, Zuzana ; Reifová, Irena (advisor) ; Vlasák, Zbyněk (referee)
The diploma thesis Construction of National Identity in Eurovision Song Contest: Case Study analyses the ways and forms of shaping the Czech national identity in the Eurovision Song Contest, the largest and most watched international festival of popular music in the world. In particular, the thesis aims to identify the manifestation of identity and self-presentation of the Czech Republic from the point of view of a media institution, in the national selection, in the form of the entry itself, in postcards and video clips as well as through voting and viewer ratings. These findings were attained by the combination of three research methods, namely semi-structured interviews with media professionals, qualitative content analyses of audio- visual materials and secondary data analysis. The theoretical framework presents basic concepts of identity formation and nationalism, and provides an in-depth presentation of the Eurovision Song Contest from geopolitical and sociocultural perspectives. The thesis outlines the historical development of the competition with regard to the political and cultural ideas it aims to endorse, and explains the development of participation with special focus on eastward expansion. Several examples of self- presentation and identity construction of other countries within the...
The use of human-oriented approaches in the elderly losing communication skills
Nováková, Kateřina ; Čížková, Hana (advisor) ; Adámková, Ivana (referee)
My bachelor thesis is aimed on a comparison of two man-oriented approches. It is a psychobiographic model of care according to professor Böhm and reminescence. The intention is to compare the possible use of these models from the view of the workers in the direct daily care in senior houses for clients who are gradually loosing their communication skills. For the comparison, I used a semi-structured interview as a tool of qualitative method. The primary source of information was intently selected respondents from a specific facility, i.e. senior house.
The Use of Facebook by the Czech Municipalities
Turková, Kateřina ; Kouřilová, Jana (advisor) ; Říhová, Gabriela (referee)
This diploma thesis discusses the evaluation of the extent and way of using the social network called Facebook by the municipalities of the Central Bohemia Region, participating in the local Agenda 21. The subjects of the research are official Facebook pages of the municipalities on the mentioned social network. Emphasis is placed on revealing the relationships between the characteristics of individual municipalities and their activity, or the way of using Facebook. The theoretical part of the thesis provides definitions of the basic terms and the theoretical background. The research questions are formulated in the Methodology chapter. They are answered in the research section of this thesis by using combination of research methods. Official Facebook pages were created by four municipalities (until the 1 January 2016) from total number of twelve municipalities and small municipalities, participating in the local Agenda 21 in the Central Bohemian Region. According to the results of the econometric analysis, the higher the unemployment rate in these municipalities, the more likely it is that the municipality has an official Facebook page.
Printed Books vs eBooks: What, Why and How Does Generation Y Read?
Nykl, Jan ; Halada, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
The aim of the thesis 'Printed Books vs. eBooks: What, Why and How Does Generation Y Read?' is to uncover what motivates a group of young people, specifically twenty students attending universities based in Prague, to choose either printed or electronic books. Furthermore, while using the qualitative method of semi-structured interview it was also the aim of this thesis not only to describe and analyse how important are the social aspects of books as well as the ways of acquiring them, but similarly to get a better understanding of how Generation Y perceives books. For this reason the conducted research could be beneficial to an academic area of interest, while correspondingly valuable for publishers, bookshops or e-reader manufacturers and their marketing strategies. Practical research is built upon a relevant theoretical basis: history of reading, characterization of printed and electronic books, together with a Czech book market summary and an introduction of Generation Y. In addition, the fourth chapter presents methods used when conducting the research, particularly Grounded Theory. However, the results of this research and their interpretations are presented in the final chapter along with respondents' descriptions, research goals and the course of interviews. In conclusion, research limits...

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