National Repository of Grey Literature 428 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Risks Related to the Modification and Supplementation of the Marketing Mix in a Specific Company
Bližňáková, Nela ; Habart, Lukáš (referee) ; Mráček, Pavel (advisor)
The subject of my diploma thesis is the analysis of the current state of marketing mix in the selected company, its follow-up modification and determination of the possible risks resulting from these changes. The theoretical part deals with marketing, marketing mix and risk. Practical part focuses on the evaluation of the marketing mix in the selected company. In the final part there are possible recommendations for formation a new marketing mix including taking into consideration of potential risks associated with realization.
Business Development Study with Selected Product
Káňa, Vojtěch ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The bachelor thesis focuses on design the production process from drawing to final product. Comparing several of manufacturing processes and the subsequent selection of a suitable or a combination of selected processes that are most suitable for the study of the product manufacturing.
Marketing Mix of a company
Falta, Marek ; Ryba, Petr (referee) ; Kaňovská, Lucie (advisor)
The master’s thesis focused on the design of marketing mix of the company TOTEM BIKES, s.r.o. The thesis is divided in to three parts. The first part is summarizes theoretical knowledge from marketing and marketing mix. The second part analysis the external and internal environment and current marketing mix of the company. Based on the result from analytical part the last part is dedicated to suggestions for improvement of marketing mix of the company.
Marketing Mix of the Company
Grůzová, Beata ; Škodová, Gabriela (referee) ; Chlebovský, Vít (advisor)
The bachelor´s thesis deals with marketing mix of a specific company. In the first, theoretical part are defined the concepts od marketing and marketing mix. The knowledge from the teoretical part is then used to analyze the current state of marketing mix od the company Jezdecké potřeby Kalenda. Based on the results of the analyzes, recommendations are proposed for adjusting the marketing mix.
Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
Proposal for Improvement of Company Marketing Communication by Launching of a New Product
Kundrát, Jakub ; Remeš, Jiří (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis describes marketing communication and communication mix of a company Shell Czech Republic a. s., focused on a B2B fuel card product named „Shell Card“, which is going to be launched in 2019. Product Shell Card is designed mainly for transport companies, or for administrative companies with big fleets of cars. First this bachelor thesis explains all important marketing and ecomonic theory and tools, afterwards the thesis contains anylazed data about the company in terms of current status and functionality of marketing communication of the company. The main aim of this thesis is to propose an improvement in marketing communication for Shell Card after the launch of a Mobile Payment sub-product.
Proposal for Change of Marketing Communication of a Selected Company
Svoboda, Jakub ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The thesis deals with marketing communication of the retail company Cyklospaciality s.r.o., operating on a bicycle equipment market. The first part is focusing on theoretical knowledge of a marketing mix, especially communication with customers. The analytical part describes the company, its business situation and applies theoretical knowledge of marketing research to the current state of the company. The results are given as a recommendation for altering the communication mix.
Suggestion of Changes in the Marketing Mix of specific Bakery and Confectionery
Ryšavá, Klára ; Faltus, Robert (referee) ; Mráček, Pavel (advisor)
The Bachelor thesis is focused on the analysis of the marketing mix in company Pekařštví a cukrářství Sázava s.r.o. The theoretical part contains definitions of basic marketing concepts related to this topic. In the analytical part the analysis of external and internal environment is given along with the analysis of the current state of the company. The last part is dedicated to my own suggestions for improvement of some marketing mix elements.
Proposals for Marketing Mix Elements Improvement
Kadlecová, Nikol ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on proposal for improvement of the marketing mix of education agency SOVA STUDIO, which is division in the company SOVA SYSTEMS Č.R., spol. s.r.o. Theoretical part explains basic concepts of marketing and marketing tools. In the analytical part SWOT analysis is performed on the company and the current situation of marketing mix including the usage of the marketing tools. Based on the results the final part contains propasal for improving the marketing mix.
Proposal for changes in the Marketing Mix of Balónový zámek s.r.o.
Náglová, Denisa ; Marková, Jitka (referee) ; Mráček, Pavel (advisor)
This Bachelor´s thesis is focused on the individual components of the marketing mix of the company Balónový zámek s.r.o., which its action falls under the company Balóny Kubíček spol. s.r.o.. The Bachelor´s thesis is divided into 3 parts. The first part deals with the theory, from the basic concepts of marketing, through tools until definition. The second part analyzes the selected company, the current status and its evaluation. Last, the final part is based on the analytical part, in which there was an evaluation of the current state and thanks to this there are designed your own ideas to improve the components of the marketing mix.

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