National Repository of Grey Literature 6 records found  Search took 0.00 seconds. 
Production system of West End theatres in London
Příkopová, Michaela ; NEKOLNÝ, Bohumil (advisor) ; SVOBODOVÁ, Doubravka (referee)
Thesis deals with the production system of theatres in London and West End in particular. As an introduction it describes specific aspects of London as a capital city and cultural metropolis, furthermore it explains historical concept of theatres in a capital city and focusing more detailed West End’s past and present. In particular concept it deals with Arts Council England principles, financing system in the past and current situation from the general point of view as well as concrete. Moreover it brings up a topic of rights acquisition, copyrights and licensing.
Cultural product based on examples from performing arts located in Prague 10
Eiseltová, Linda ; Tyslová, Irena (advisor) ; Müllerová, Jana (referee)
The topic of this bachelor thesis is cultural product based on examples from performing art. The aim of this work is the analysis of selected cultural products and their further evaluation. This work consists of two parts where the first one is theoretical and the second one practical. Theoretical part consists of three chapters all covering the subject of marketing, product and its marketing theory. Practical part then analyzes two cultural institutions in the field of performing arts. Both of these institutions are first presented in terms of their day to day operation . Later these institutions are examined for their cultural product and evaluated.
Communication Strategies of the Prague State Opera House 2010/2011
Hädler, Victoria ; Halada, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis "The communication strategies of the Prague State Opera House between the years 2010/2011 deals with the advertising tools by which this institution presents itself to the public. This topic is brought into a larger context of the field of art marketing and its current situation in our country and abroad. It deals with the specific features of the "theatre"market and the narrow target audience. It encompasses an analysis of the negative and positive aspects of the applied advertising techniques and comes up with new solutions with regard to the new trends in communication. The Prague State Opera house is an important part of the cultural riches of the Czech Republic and its present unstable situation is a result of the current bad positioning and the global cultural situation of today's modern society. The fundamental element of this dissertation is the description and analysis of the crisis management of the State Opera Prague and the description of its subsequent union with the National Theatre. The dissertation furthermore pinpoints the funding of cultural institutions in Czech Republic and the growing trend to achieve financial self sufficiency. The conclusion deals with the overall efficacy of the chosen communicational mode and furthermore contains the evaluation of the...
Theatre and Incoming Tourism in Prague
Hubálková, Michaela ; KAŠPAR, David (advisor) ; DOLANSKÁ, Nora (referee)
This diploma thesis focuses on the issue of cultural tourism, particularly focusing on Prague theatres and incoming tourism in Prague. This work specifically examines the relationship between these two areas. The aim of this study is to confirm the hypothesis whether it makes sense to look at theatres in Prague as one of the tools of marketing strategies and promotion of the city in relation to foreign visitors. First part of this work is theoretical. It deals with the definition of culture, performing arts and tourism. This part also examines theoretical approaches to the issue of cultural tourism and cultural tourist. Practical part of this study includes a survey and interviews in selected theatres and institutions, thematically focused on marketing communication and overall approach to the target group of foreign visitors.
South Czech Philharmonic (former South Bohemian Philharmonic) Change of Management
Dvořák, Michal ; Riedlbauch, Václav (advisor) ; Šmíd, Ilja (referee)
The goal of bachelor thesis is to analyse changes after appointment of Otakar Svoboda as director of South Czech Philharmonic. The analysis is based on expert interviews with director Otakar Svoboda, marketing director Kateřina Kyselová and painter Jiří Votruba as well as on annual reports, yearbooks and organizational orders. Thesis summarize most important changes in the fields of marketing communication, organizational structure of management and dramaturgy.
Analysis of marketing communication of organ concerts in St. Francis church in Prague
Šitavancová, Anna ; Kolouchová, Daniela (advisor) ; Černá, Jitka (referee)
The bachelor thesis deals with the issue of marketing communication of organ concerts which are organised by the company JCH ART AGENCY PRAGUE, s. r. o with the aim of proposing arrangements to make it more efficient. The thesis is divided into two parts, theoretical and practical. In the fist part terms such as marketing and marketing communication are defined with the emphasis on culture, specifically performing arts. The following practical part focuses on the product of organ concerts in St. Francis church and its marketing communication. The methods of questionnaire examination and competition analysis are used to point out the imperfections in the marketing communication which serve as a base for improving suggestions.

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