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Factors of competitiveness of flash sales
Hartigová, Dominika ; Habrmanová, Blanka (advisor) ; Müllerová, Jana (referee)
The goal of this bachelor thesis is to analyze the actual condition of a discounting portal Pepa.cz in the fields of marketing, customer relationship management, human resources and also some layout and measures to ensure the prosperity of the bussiness. In the theoretical part of this work the basic definitions are explored through description of the control areas. The practical part is devoted to the analysis of individual areas of management, where the results of the analysis are presented as proposals and measures, which lead to increase the competitiveness.