National Repository of Grey Literature 2,985 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
A choice of books for children according to the kindergarden teachers
Hejhalová, Tereza ; Laufková, Veronika (advisor) ; Ronková, Jolana (referee)
Diploma thesis focuses on the question of how kindergarten teachers choose books for preschool children, what kind of books and main factors which influence their choice, e.g. cheap books, collectors' campaigns or interactive books. The theoretical part describes the development of a preschool child with respect to the reading, literary genres and types of books suitable for preschool children. It also points out publishing houses that publish children's books, awards for high-quality children's literature, and, last but not least, the media which influence the selection of books. It also explains the importance of support and development of reading literacy for a pre-school child. The aim of this work was to describe the process of selection of children's literature by kindergarten teachers and to find out main factors influencing this selection. After studying the literature, a questionnaire on 31 items for kindergarten teachers was created in the practical part. It was filled in by 129 respondents. By evaluation of this questionnaire i answered 14 hypotheses. It has been confirmed that university-educated teachers choose awarded books more than teachers without university education. For the teachers the most important feature from the options offered is high-quality text of the book. They also...
Marketing communication of FAT PIPE from 2016 to 2017
Vošta, Ondřej ; Halada, Jan (advisor) ; Koudelková, Petra (referee)
Aim of my thesis is to analyze marketing communication of FAT PIPE from 2017 until now. The theoretical part defines marketing, marketing communication and its tools. Practical part is briefly describing the history of FAT PIPE and history of floorball. Using descriptive method, I am examining communication of the brand and tools used. In this part I draw information also from interviews. In the conclusion part of thesis, I evaluate the overall communication of the brand and propose possible improvements.
Parents' Preference Criterias in Kindergarten Choice
Bémová, Alena ; Trunda, Jiří (advisor) ; Trojan, Václav (referee)
The aim of this bachelor thesis is to find parents' preference criterias in kindergarten choice. These criterias will be monitored in two groups of kindergartens. On the one hand, they are kindergartens from the marginal part of Prague, specifically from Prague 11, where they are located partly in the construction of family houses, partly in a panel housing estate. On the other hand, they are kindergartens from the center of Prague, specifically from Prague 2, which are in the old part of Nové Město. The aim of this bachelor thesis is therefore not only the parents' preference criterias when they are choosing a kindergarten to find but also to compare these criterias in the given groups of schools. In the theoretical part, the thesis first deals with marketing, school management, and public relations. Schools may have difficulty to attract pupils and, in the absence of pupils, the school's financial resources are limited. A school that wants to enforce in a competitive environment will have to choose a strategy based on marketing approach. Further attention is paid to kindergarten and its legal definition in Act No. 561/2004 Sb., pre-school, primary, secondary, tertiary professional and other education (school law) and current issues (compulsory pre-school education, admission of children from two...
Marketing Communicetion of the Primary School
Furáková, Jana ; Trunda, Jiří (advisor) ; Paulovčáková, Lucie (referee)
Marketing communication of the primary school ABSTRACT The bachelor thesis deals with the issue of marketing communication in education. The aim of the thesis is to compare marketing communication of primary schools in the capital city and primary schools the district of Nymburk. The thesis is focused on the comparison of marketing communication between those schools and parents of pupils who attend them. These findings will be based on electronic questionnaires which were sent to parents of pupils from five primary schools in Prague 12 and five primary schools in the district of Nymburk. The aim of the interview will beat least 70 % return on the total of 300 questionnaires sent out. Subsequently, the questionnaire survey will be evaluated and differences in marketing communication in Prague and in Nymburk district will be analyzed. The research focuses on the differences in the marketing tools used, the complexity of the informations provided through the primary school website, and the question if communication is the most important factor in the choice of primary school. It also shortly addresses the product of the school, which is closely connected to marketing communication and mix. In conclusion, the thesis states the state of both primary schools districts compared. The comparison takes into...
Marketing communication of HC Baník Sokolov
Pastier, Lukáš ; Holánek, Michal (advisor) ; Ruda, Tomáš (referee)
Title: Marketing communication of HC Baník Sokolov Objectives: The main goal of the thesis is to evaluate the current state of marketing communication of HC Baník Sokolov on the basis of quantitative and qualitative research and to propose specific changes that will lead to its improvement. Methods: In this thesis the method of quantitative and qualitative research was used. The quantitative research was in the form of electronic surveys. Respondents mainly evaluated their satisfaction with the marketing communication of HC Baník Sokolov and answered questions about what they would like to improve in the club. The qualitative research was conducted in the form of detail interview with Karel Mlejnek, the sports manager of the club, who helped to get more into the club's problems. Results: Based on the evaluation it was found that the current state of marketing communication HC Baník Sokolov is at a very good level, compared to other semi-professional clubs. The analysis of marketing communication also found that the club has problems with the ice rink and cooperation with more advantageous potential partners. Keywords: Marketing, sponsoring, ice hockey, promotion, public relations
Comparison of marketing communication of selected Chance League hockey clubs
Kejřová, Tereza ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Comparison of marketing communication of selected Chance League hockey clubs Objectives: The following bachelor thesis is focused on the analysis and comparison of the current marketing communication of three ice hockey clubs playing Chance League. Based on the results of marketing qualitative research including semi-structured interviews with representatives and fans of each club. Methods: Marketing research is based on interviews with employees of each club and semi-structured interviews with 2 fans of each club. Based on these results the comparison method is used. Results: This thesis compares clubs in marketing communication. The research shows that clubs could use some communication tools more effectively. It has been found that some communication tools are not use at all. In conclusion there are written short recommendations for improving marketing communication for each club. Keywords: marketing, ice hockey, fans, public relations
Cooperation of Pilsner Urquell with Czech Olympic Committee
Müllerová, Anne-Marie ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Collaboration of the Pilsner Urquell with the Czech Olympic Committee Objectives: The main object of this bachelor thesis is to suggest recommendations how to improve communication of Pilsner Urquells olympic advertising campaign on each communication channel based on the information about the cooperation between Czech Olympic committee and Pilsner Urquell and data concerning to advertising campaigns of the Pilsner Urquell. Methods: The thesis used qualitative methods of marketing research, namely semi-structured interviews with representatives of the Pilsner Urquell brand. Another part of the work was based on the analysis of secondary data, whether publicly available or provided by the company. Results: The results of the work showed that the brand uses all suitable and accessible communication channel for promoting its olympic campaingns. However, there is space for possible improvement. For example, higher promotion of their activities at the Olympic festivals through their social networks, add more fun activities for visitors in Olympic house or establish a closer relationship with one chain of supermarket and create special offer for their customers. Keywords: sport, promotion, sponsorship, image, Public Relation, marketing OBSAH 1...
Evaluation of the marketing communication of a research project and proposal of its output promotion based on the STP model
Novotný, Petr ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
Diplomová práce navrhuje marketingovou strategii pro výstup projektu „Collaboration in Higher Education for Digital Transformation in European Business“, zkráceně CHEDTEB. V teoretické části je vysvětlena podstata marketingové komunikace týkající se dané problematiky. Pro potřeby sestavení návrhu jsou v analytické části zkoumány výsledky již proběhlých marketingových aktivit. Vyhodnocené výsledky budou použity pro vytvoření propagace výstupu prostřednictvím modelu STP.
Marketing Plan for company ISSO s.r.o.
Novotný, Ivan ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
The main goal of this bachelor´s thesis is to prepare a draft marketing plan for ISSO, s.r.o.. In the theoretical part, knowledge about marketing, marketing communication is processed. The second analytical part includes the processing of the current situation of the company on the market. In the last part, I propose a comprehensive marketing plan that takes care of the chosen goals.

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