National Repository of Grey Literature 163 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Komunikační strategie wellness centra
Skulínková, Martina
The aim of this thesis is to propose an appropriate communications strategy for the ABC Thai massage wellness centre. A secondary aim is to determine the market potential for this centre. The theory part contains general information regarding the marketing of services, the communications mix and marketing research, specifically by questionnaire survey. The practical part makes use of analyses of the internal and external environment, SWOT analysis, and analysis of the current communications mix and target segments. These analyses and a questionnaire survey were used as a basis for determining market potential and proposing a new communications strategy which the centre can utilize for overall development and increasing turnover. A timetable and budget for the recommended proposals were drawn up. The proposals and recommendations can be applied more generally to companies providing services in the wellness sector.
Marketing mix of a company
Dobešová, Natálie ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of the Čejka café. The work consists of three main parts, where theoretical part defines the theoretical knowledge from the field of marketing. The analytical part is focused on the analysis of the current state of the company. In the last part, proposal part, possible proposals are developed based on the analysis on improvement of the marketing mix of the company.
Instagram as a means of spreading trends in gastronomy with a focus
Škoda, Martin ; Zábrodská, Kristina (advisor) ; Köpplová, Barbara (referee)
This diploma thesis discusses Instagram as a means for spreading trends in gastronomy with a focus on gastronomy and related trends in the field specifically from the Czech Republic. The author tries to map the influences that the online environment can have on their formation, especially the social network Instagram. After a thorough acquaintance with the environment of social networks, the social network Instagram, its influence on the spread of experiences, trends and the media environment in general, is described in more detail. The author seeks to clarify whether what is happening on this network can guide the direction of what is popular in the gastronomic environment, understand the role that well-watched creators from Instragram play in society and what it means for ordinary users to share food experiences. "Influential" users from the gastronomic sphere on Czech Instagram and their further connection with the media environment are presented. In the research, the author determines, via the form of a structured questionnaire (which was attended by 1143 respondents from the environment of social networks), what role Instragram plays in spreading gastronomic trends in the Czech Republic. The data obtained is supplemented with opinions based on interviews with representatives from the Czech...
Marketing Mix of a Company
Klusák, Tomáš ; Mucha,, Martin (referee) ; Kaňovská, Lucie (advisor)
This thesis is focused on the analysis and subsequently the proposal of marketing mix of a company which provides accommodation, catering and hospitality services. The theoretical part deals with the definition of basic concepts in the field of marketing and in particular with the field of price, point of sale, product and promotion. The analytical part of the thesis is focused on the assessment of the external and internal environment of the chosen company and the mix elements analysis as they are currently set. On the basis of the identified state, such conclusions and suggestions will be drawn, which will lead towards improved management and strengthening the company’s position in the given market during the following years.
Communication Mix of a Company
Tomalová, Petra ; Baná, Hana (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis is focused on the communication mix in the company Prima Bilavčík, s.r.o. The work includes the theoretical, analytical and proposal part. In the theoretical part is summarised theoretical knowledge from the field of marketing. The analytical part is focused on the analysis of the current state of the company. In the last part are developed proposals based on analyses on improvement and increasing awareness about the company.
Marketing Utilization in Services
Ondráková, Eliška ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is focused on a marketing communication tools and proposing of their relevant improvements. The theoretical part delimits and describes respective theoretical thesis researched from relevant marketing literature. The practical part is focused on proposal of the marketing strategy analysis 7P, comparison of the chosen firm with its competitors and the SWOT analysis. The marketing strategy proposal introduces concrete proposals and suggestions for the chosen firm Re/max Reality Plus+.
Proposal for Changes of Marketing Mix of concret Company
Dvořáková, Kateřina ; Vopatová, Iveta (referee) ; Mráček, Pavel (advisor)
This master thesis deals with the proposal of changes in the marketing mix of a particular company. These suggestions could lead in the future to get new customers and strenghten loyalty to existing customers. The master thesis is divided into three essential units. The first one will introduce theories needed to carry out the following part, which is the analysis of this company and the necessary analyzes. For the processing of the last design part, these analyzes are necessary.
Marketing Research of customer satisfaction in the Prague Sports Center
Kejvalová, Elena ; Pecinová, Markéta (advisor) ; Janák, Vladimír (referee)
Title: Marketing Research of Customers' Satisfaction in a Prague Sports Centre Objectives: The main goal of this work is to gather information about customers' satisfaction in one Prague Sports Centre through marketing research. Then, based on that research, analyze the data so that conclusions and possible further recommendations for the management of the sports center can be made. Methods: In this thesis, both quantitative and qualitative methods of the marketing research were used. Qualitative in the form of two interviews that were held in the centre - one with the manager of the centre and the second one with two members of staff, last but not least a hidden observation of one sport class in the sport centre. Quantitative method was in the form of an electronic questionnaire filled in by 136 customers of the sport centre by computer in the hall. Results: This thesis has revealed that the sport centre is very popular among its customers but there are still few things to improve. The results of this work are also suggestions of some possible improvements that could lead to an increased attendance at the sport centre during less popular days and times while also increasing customer's satisfaction and total revenue. Keywords: marketing, customers' satisfaction, sport services, sport marketing, 7C,...
The Using of Marketing in the Company providing Accommodation
Kadubec, Karel ; Výchorec, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on analyzing marketing situation of Mountain Apartman Magura 37 - DONOVALY. It is implemented on analysis methods and the main purpose is evaulating the current situation of the marketing situation of apartman. According to the results of analysis, bachelor thesis gives a proposal of retaining of current customers and also increasing new customers and increasing the apartman awareness.
Proposal to Additions and Change the Marketing Communication of a Company
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is to improve the marketing communication of selected café – Euphoria CAFE. The first part contains important terms of marketing and marketing communication, and it presents a theoretical framework for the two following parts. In the second part, the selected company is introduced. This part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing mix and the communication mix of the café. The findings from these analyses are summarized while using a SWOT analysis. In the third part that is based on the outputs of the analytical part, proposals of specific tools of the communication mix are presented to be applied.

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