National Repository of Grey Literature 330 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Business Plan - Establishment of Professional Tools Rental
Kůrková, Ivana ; Pilch, Přemysl (referee) ; Heralecký, Tomáš (advisor)
This bachelor thesis deals with the development of a business plan for the establishment of a professional tool rental company. The work consists of theoretical and practical parts. The theoretical part defines the basic terms and their definitions related to the business plan and the practical part the application of these terms. The output will be the elaboration of a business plan for the opening of a new establishment.
Marketing plan to increase Sales Volume of Bicycles in Winter
Hutník, Jakub ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
This bachelor tesis is focused on creation of marketing plan for oncoming winter period in store Cyklo Cibulka. In the first part, we will take a closer look at the theoretical knowledge that is necessary to create a marketing plan. In the secont part i will analyze internal and external environment of store, market analysis and analysis of competition. I will combine obtained informations from the previous sections and use them in last part to create marketing plan according to the set goals.
Improvement of Furniture Store's Marketing Mix
Jančar, Jaroslav ; Domanižová, Petra (referee) ; Milichovský, František (advisor)
The subject of this thesis is to design a marketing plan in the company. In my thesis I will analyse current status of the company, so I can identify deficiencies and design new solutions and improvements. The first part is theoretical, focusing on the basic concepts of marketing and introducing each analyse. The second part includes practical research, which aims to improve the marketing plan of the company.
Marketing Plan for New Product Launch
Vintrová, Stephanie ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the creation of a marketing plan for dog’s shampoos launch. The shampoos will be launched on the Slovak market by Palma a.s. company. The design of marketing activities is based on both theoretical background and relevant analysis. The marketing plan is focused primarily on the printed form of advertising and also on advertising on the internet.
Business Plan for the Establishment of Hookah Bar
Hlaváčková, Kristýna ; Roháček, Martin (referee) ; Heralecký, Tomáš (advisor)
This diploma thesis deals with the creation of a business plan for setting up an hookah bar. The thesis consist of several parts – theoretical, analytical and practical. In the theoretical part, the basic term and definitions are described and defined. In the analytical part is analyzed the current situation in the market using theoretical knowledge and the practical part is the whole realization of the business plan itself.
Business Plan for Establishing of New Company
Navarová, Veronika ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis is focused on creating a business plan for establishing a yoga center, which will be located in the district of Brno-Žebětín.The theoretical part defines the basic concepts of business, strategic analysis and creation of business plan for a new company. The analytical part consists of SLEPT analysis, Porter's five forces model, marketing research and SWOT analysis. The proposal part includes the structure of the business plan, in which the design of business model, marketing plan, financial plan, time schedule and risk analysis are worked out.
Establishing of the Small Company
Salíniová, Lenka ; Dudík, Martin (referee) ; Koráb, Vojtěch (advisor)
The aim of the master ´s thesis is to create a business plan for the establishment of a small company focused on offering tapas in Brno. The thesis consists of two parts: theoretical and practical. The theoretical part discusses the basic concepts, analysis and detailed description of individual parts of a business plan. In the practical part of the thesis, there is created the business plan for the establishment of tapas bar. There is described internal and external environment and a financial plan to ensure successful business activity.
Business plan of a beauty studio with the focus on marketing communication
Nguyen, Thu Ha ; Koudelková, Petra (advisor) ; Rosenfeldová, Jana (referee)
The Bachelor's thesis 'Business plan of a beauty studio with the focus on marketing communication' aims to create a realistic business plan of a beauty studio which is - SWOT analysis and Porter's analysis business, whereas Porter's analysis of five forces examines the market competitors of the
Business Plan – Sale of Nutritional Supplements
Hlavatý, Adam ; Ptáček, Roman (referee) ; Rompotl, Jaroslav (advisor)
This diploma thesis is processed as a business plan draft for the creation of a small business focused on the sale of vegan sports nutrition supplements. The thesis is divided into three parts. The first part consists of the theoretical bases related to business activities. The second part focuses on the analyses of the business environment and the results of the primary research. The third part deals with the business plan itself, including financial plan and risk analysis.
Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.

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