National Repository of Grey Literature 1,648 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Parents' Preference Criterias in Kindergarten Choice
Bémová, Alena ; Trunda, Jiří (advisor) ; Trojan, Václav (referee)
The aim of this bachelor thesis is to find parents' preference criterias in kindergarten choice. These criterias will be monitored in two groups of kindergartens. On the one hand, they are kindergartens from the marginal part of Prague, specifically from Prague 11, where they are located partly in the construction of family houses, partly in a panel housing estate. On the other hand, they are kindergartens from the center of Prague, specifically from Prague 2, which are in the old part of Nové Město. The aim of this bachelor thesis is therefore not only the parents' preference criterias when they are choosing a kindergarten to find but also to compare these criterias in the given groups of schools. In the theoretical part, the thesis first deals with marketing, school management, and public relations. Schools may have difficulty to attract pupils and, in the absence of pupils, the school's financial resources are limited. A school that wants to enforce in a competitive environment will have to choose a strategy based on marketing approach. Further attention is paid to kindergarten and its legal definition in Act No. 561/2004 Sb., pre-school, primary, secondary, tertiary professional and other education (school law) and current issues (compulsory pre-school education, admission of children from two...
Marketing Communicetion of the Primary School
Furáková, Jana ; Trunda, Jiří (advisor) ; Paulovčáková, Lucie (referee)
Marketing communication of the primary school ABSTRACT The bachelor thesis deals with the issue of marketing communication in education. The aim of the thesis is to compare marketing communication of primary schools in the capital city and primary schools the district of Nymburk. The thesis is focused on the comparison of marketing communication between those schools and parents of pupils who attend them. These findings will be based on electronic questionnaires which were sent to parents of pupils from five primary schools in Prague 12 and five primary schools in the district of Nymburk. The aim of the interview will beat least 70 % return on the total of 300 questionnaires sent out. Subsequently, the questionnaire survey will be evaluated and differences in marketing communication in Prague and in Nymburk district will be analyzed. The research focuses on the differences in the marketing tools used, the complexity of the informations provided through the primary school website, and the question if communication is the most important factor in the choice of primary school. It also shortly addresses the product of the school, which is closely connected to marketing communication and mix. In conclusion, the thesis states the state of both primary schools districts compared. The comparison takes into...
The marketing plan for Yoga Karlín studio
Levá, Zuzana ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing plan for studio Yoga Karlín Objectives: The main goal of this bachelor thesis is to create marketing plan for studio Yoga Karlin, which can be helpful for future development of the studio. This plan is based on an analysis of the current situation of studio Yoga Karlín. Methods: Several methods are used to obtain data for this thesis. Among them observation, which is used for observing experience of clients with reception. Deep interview is used for evaluation of studio situation by studio operating manager and main manager. As another method is used analysis of competition and scoring model which is based on 7 another yoga studios. Based on the results of the previous methods was created SWOT analysis. Results: As the strongest competitor we can consider yoga studio Jógovna according to results of analysis. This place had the best score in "scoring model" thanks to qualities of it's services, availability and other observable factors. The key for marketing plan was SWOT analysis, which showed strengths and weaknesses of studio Yoga Karlín and opportunities and threats of the market. As the biggest weakness analysis showed insufficient ventilation system, missing reservation system and poor usage of physiotherapeutic room. Keywords: services, marketing mix, observation, deep...
The Proposal of marketing strategy for the selected hotel
Ondrášek, Pavel ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práce je rozdělena do třech části. První část se zaobírá teoretickými východisky vztahujícími se k marketingu a marketingové strategii. Poznatky z teoretických východisek jsou pak aplikovány k analýze současného stavu a prostředí hotelu. Na základě výsledků jednotlivých analýz je pak navrhnuta samotná marketingová strategie.
Marketing strategies in real estate sales
Langerová, Tereza ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The Final Project focuses on developing marketing startegies considering the communication on the Czech real estate market, with specific emphasis on the town of Prostejov and its surroundings. The Project deals with mapping and describing the issues within the area of developing marketing strategies in the process of sale and purchase of the real estate. The Theoretical Part sets the fundamental marketing terminology, deals with the term of the construction market and the effects of individual subjects present on the market. The Practical Parts is formed by the marketing research whose outcomes reveal a set of recommendations in the field of marketing strategies for the real estate professionals within their marketing communication. The very result of this Project is a proposal of the optimal media selected for the effective communication with customers.
Risks Related to the Modification and Supplementation of the Marketing Mix in a Specific Company
Bližňáková, Nela ; Habart, Lukáš (referee) ; Mráček, Pavel (advisor)
The subject of my diploma thesis is the analysis of the current state of marketing mix in the selected company, its follow-up modification and determination of the possible risks resulting from these changes. The theoretical part deals with marketing, marketing mix and risk. Practical part focuses on the evaluation of the marketing mix in the selected company. In the final part there are possible recommendations for formation a new marketing mix including taking into consideration of potential risks associated with realization.
Marketing Activities of a Newly Established Real Estate Agency
Polák, Martin ; Veselá,, Jitka (referee) ; Mráček, Pavel (advisor)
Presented master thesis deals with marketing activities of a new real estate office in its initial stages of establishment. First chapter defines terms used in marketing and real estate environment. Following chapter comprises analysis of current state, the subject of research and its surroundings are monitored using analysis of marketing activities. Furthermore, using results of these analysis, problems are determined along with milestones leading to their rectification. Also, an operation procedure of this thesis is described, as well as conducted marketing research which focused on gathering inputs for design part of the thesis. All analysis and marketing research yield topics that are later used in design part of this thesis, suggestions leading toward formation of marketing activity concept are presented. These suggestions are evaluated in a following part of the thesis, merits for the subject are also described.
Customer Satisfaction Analysis and Recommendation for the Improvement
Benedělová, Martina ; Těšík, Jindřich (referee) ; Novák, Petr (advisor)
The object of this bachelor thesis is to increase customer satisfaction in Hranice Cementary Plant, a.s. on the market of cementary products especially with dry coat - plasters and mortary mixtures and to bring in a new product - sanation plasters to the market. The company has a place in a very special cementary sector, where the company has a limited number of producers, and where takes place the strong rival push. From this point of view there is a need to understand the conditions of this sector to help the company to be successful. In this bachelor thesis I am going to analyse a customer satisfaction and competitive position on the market of this company from the reason of bringing a new product onto the market.
Company Marketing Strategy
Ekrt, Nicole ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
This diploma thesis is focused on improvement of marketing company strategy on new well-established service - rental relaxing area with 8 summer houses. In the first part of diploma thesis are chosen theoretical knowledges which are afterwards used in practical part, and it is particularly focused on creation and assessment of questionnaire and improvement of marketing mix for selected company KALA TRANS, s.r.o.

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