National Repository of Grey Literature 764 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Customer-oriented marketing of a construction company
Slováček, Štěpán ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the issue of marketing communication of a construction company with a focus on the creation and understanding of goodwill. The theoretical part describes the basic concepts of market, marketing, goodwill and information retrieval process. The practical part evaluates the current state of the construction market, taking into account the marketing strategies and the related creation and maintenance of goodwill. Subsequently, proposals for procedures for strengthening the goodwill of the companies under review are presented.
Marketing Activities of a Newly Established Real Estate Agency
Polák, Martin ; Veselá,, Jitka (referee) ; Mráček, Pavel (advisor)
Presented master thesis deals with marketing activities of a new real estate office in its initial stages of establishment. First chapter defines terms used in marketing and real estate environment. Following chapter comprises analysis of current state, the subject of research and its surroundings are monitored using analysis of marketing activities. Furthermore, using results of these analysis, problems are determined along with milestones leading to their rectification. Also, an operation procedure of this thesis is described, as well as conducted marketing research which focused on gathering inputs for design part of the thesis. All analysis and marketing research yield topics that are later used in design part of this thesis, suggestions leading toward formation of marketing activity concept are presented. These suggestions are evaluated in a following part of the thesis, merits for the subject are also described.
Marketing Communication
Bugárová, Dominika ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The bachelor’s thesis focuses on the marketing communication of the company AQQ s. r. o. and analyses marketing situation included marketing and communication mix which the company uses for grab customer attention. According to this analysis and outcome of the questionnaire survey there are formulated suggestions with an aim of improve marketing communication of the company.
Company Marketing Strategy
Ekrt, Nicole ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
This diploma thesis is focused on improvement of marketing company strategy on new well-established service - rental relaxing area with 8 summer houses. In the first part of diploma thesis are chosen theoretical knowledges which are afterwards used in practical part, and it is particularly focused on creation and assessment of questionnaire and improvement of marketing mix for selected company KALA TRANS, s.r.o.
Suggestion of Changes in the Marketing Communication of the Selected Company
Holendová, Petra ; Kruljacová, Anna (referee) ; Mráček, Pavel (advisor)
The thesis describes the marketing communication of a specific company. It contains the vital concepts from the marketing mix and its tools, which are then aimed at promoting the company. Futher section contains the analysis of current condition and own recommendations for improvements. The recommendations come from theoretical concepts together with the analysis of the company.
Proposal of Marketing Communications for Short-term Accommodation Provider
Křivská, Adéla ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
This master thesis focuses on online marketing communication. It specifies what online marketing is, what its tools are and also compares theoretical knowledge with reality. It includes a proposal to improve marketing communication with a focus on online marketing communication for a short-term accommodation provider, which will lead to both greater profit and awareness of the short-term accommodation provider.
Proposal of Communication Mix
Stoklasová, Adriana ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
The thesis deals with the design of communication mix for FLEA micropho-nes. It explains important terms and principles related to current marketing issues. Then there is a detailed analysis of the current state of the company and a concrete pro-posal of the communication mix is created.
Proposal of Communication Mix of the Selected company
Navrátilová, Nikola ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
The thesis focuses mainly on the design of the communication mix of the selected company. It is divided into three main parts. The first part is focused on the theoretical basis for the given issue, defines basic definitions and terms related to marketing, marketing communications. It also focuses on the characteristics of selected analyses of the microenvironment and macroenvironment of the selected company, which are essential for the following parts of the diploma thesis. The second part is focused on the actual analysis of the current situation of the selected company and the third part on the actual design of the communication mix in order to comply with the basic objectives of the company.
Proposal of Communication Mix in the Selected Company
Kotková, Kristýna ; Hornungová, Jana (referee) ; Milichovský, František (advisor)
The thesis is focused on the analysis of the current communication mix of selected product of the unnamed bank and suggesting of recommendations for its improvement. The theoretical part contains the explanation of terms and knowledge relating not only to the marketing communication, but to the marketing in general. In the analytical part is evaluated the current situation of the marketing communication of the selected company. In the last part of the thesis, based on the knowledge gained from the analytical part, are created proposals for the completing of the current communication mix of the selected product including their benefits and cost evaluation.
Proposal of Communication Mix for Selected Company
Hubená, Lucie ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
The diploma thesis deals with marketing communication and its optimization in a company which runs a business in internet providing. The first part of the thesis includes theoretical basis which serves as a general knowledge for processing of other parts. The second part of the thesis is analythical. In this part, the company is introduced and analyses of the marketing communication and current situation of the company are also carried out. According to these findings, recommendations for improvement of the marketing communication of the company are made.

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