National Repository of Grey Literature 289 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Attendance at home matches of FK Dukla Praha
Inneman, Martin ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: Attendance at home matches of FK Dukla Praha Objectives: The main objective of this thesis is to find ways of improving attendance at home matches of FK Dukla Praha based on data from marketing research. The goal of the thesis is designed in collaboration with FK Dukla Praha in a way that would provide them valuable data about their fans and their satisfaction with offered services. Methods: The method used in this thesis is marketing research. Its main part was made up of electronic survey using a questionnaire created specifically for the purposes of this thesis. The survey was supplemented by a semi-structured interview with a member of marketing team of FK Dukla Praha. Results: The results of this research revealed a few options that would lead to increase in attendance at home matches of FK Dukla Praha. Those options are mainly improving the services offered, adapting to fans and special offers. Keywords: football, spectators, fans, stadium, market research
The Proposal of Customer Satisfaction Enhancement of Plzensky Dvur Restaurant
Marková, Denisa ; Babák, Dalibor (referee) ; Novák, Petr (advisor)
This bachelor´s thesis is concerned with the analysis of customer satisfaction of the restaurant Plzeňský dvůr. In the theoretical part it is concerned with the explanation of the fundamental terms which connect with these problems and methods of satisfaction recognition. In the practical part there is customer satisfaction determined by marketing research, which is based on enquiries through questionnaires. The result of this work is out put in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
The Business Plan of Enterprise Offering a Pop-Up Store service
Pohančeník, Vladimír ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the creation of a real business plan for establishing a company offering a pop-up store service in the city center of Brno. The thesis is based on the theoretical background describing current forms of sales with focus on the main idea of the plan, creation of a business model, structure of a business plan, especially analytical-research methods, which are used in the following up analytical part of the thesis. The proposal part follows the results of the analyzes and describes the strategy of the start-up, its connection to the created business model, which is further elaborated into partial parts of the business plan.
The Business Plan for Establishing a Beer Bar in Olomouc
Ohlídal, Evžen ; Urban, František (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the business plan for establishing a beer bar with Belgian specials in Olomouc. The first part describes the theoretical basis of the work. It is focused on the description of the business idea, methods used for analytical research of the business surroundings, and the structure of the business plan itself. The second part deals with analytical methods mentioned. Based on these methods, appropriate and most suitable strategy is implemented. The third part of the thesis contains a comprehensive elaboration of the business plan, which follows the choice of strategies for this business.
Marketing Communication in the Field of the Atopic Cosmetics
Šedivá, Zuzana ; Wagnerová, Hana (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with tools of marketing and marketing mix. The first part is focused on the theoretical and general concept of marketing and marketing mix, but also on concept of communication mixwhere are the individual instruments explained. In the second part of thesisis realized the market survey of products and there are recommended suggestions for improving the communication of the company with customers.
Extending Usability of Machines
Maršíková, Anna ; Michele, Jiří (referee) ; Juřica, Pavel (advisor)
The bachelor thesis is focused on the production and innovation process of the spindle from the current product portfolio of the engineering company TOS KUŘIM – OS, a.s. in order to increase machine utilization and satisfy demand. Bachelor thesis is divided into three parts. The first part serves as a theoretical introduction to the topics marketing, production and innovation. The second part describes the company background and analyzes the current production process. New spindle design according to the customer's wish along with the solution's evaluation will be presented at the end of the thesis.
Business plan for a new company in the field of service
HAJDOVÁ, Lenka
The aim of the bachelor´s thesis is to develop a business plan for a new company in the field of services, which will be used to obtain a loan for the project implementation. The new company is a café in combination with a wine bar and therefore a great emphasis is placed on market research in the field of tourism and services in general. As the company will be located in České Budějovice, an analysis of the conditions of the external and internal environment of the region is very important. The work also deals with marketing processes in order to ensure the future competitiveness of the company. The thesis is supported by several analyses, such as The Five Forces or calculations such as profitability of the company, overview of assets and its coverage and calculation.
Marketing Mix Proposel for Emerging Company
Warzecha, Tomáš ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
The Bachelor’s thesis describes creating of marketing mix for newly opened microbrewery situated in Lomnice u Tišnova. The thesis consist of theoretical part, which framed basic concepts, analytical part which consists mainly of the market research in place where the business will be developed. Then follows practical part which describes concrete marketing mix for microbrewery.
Expansion of a Czech Producer of Modular Wood Buildings on the Intra-community Market
Kočařík, David ; Kubant, Michal (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with a proposal of business development of the company DOMESTAV PLUS s.r.o., which deals with the production of modular wooden buildings. The theoretical part contains defining the terms connected with the intra-community market, the conditions for entering this market and description of selected analyses of company’s external and internal environment. These analyses are applied in the practical part as basis for the proposal of an appropriate strategy for the development, consisting in the expansion of the company into the intra-community market. On the basis of the results of the analyzes is made the proposal of changes, which leads to increased competitiveness and improvement of the company's economic situation. The proposal part also deals with identification of the risks associated with the implementation of this change.

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