National Repository of Grey Literature 623 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Impact of the Openness of Public Tenders and Traceability of the Beneficial Owner on the Price of Public Procurement
Stehlík, Petr ; Ochrana, František (advisor) ; Nemec, Juraj (referee) ; Pavel, Jan (referee)
The aim of this thesis is to analyse factors that contributes to public procurement overpricing in the Czech Republic. The paper combines use of quantitative and qualitative research methods. Existence of competition effect is proved, thus increase of competitors in selection procedure causes that final price decreases. Non-transparent suppliers in terms of traceability of beneficial owner is detected as next factor that contributes to overpricing. Also some types of contracts are showed as more problematic than others. Results of qualitative part of the research reveal other causes of overpricing, such as corruption, weak institutional environment or behaviour of public authorities. Public policy recommendations are presented at the end of the paper in order to improve current state of affairs.
Czechs and Germans in Prague: a competition of associational life at the turn of the 19th and 20th centuries
Kočárková, Kateřina ; Zelená, Alena (advisor) ; Emler, David (referee)
The work is devoted to Czech-German coexistence in Prague, at the turn of the 19th and 20th centuries. In 1848, the Czechs found themselves in the involuntary role of supporters of the Austro-Hungarian Empire, within which the Czech-speaking population had to live alongside the Germans, who also belonged to the territory. The coexistence of the two nations was unproblematic, rather variable, which was also reflected in the political and social spheres of life. The Czech-German coexistence was important for the development of the associational life. The creation and subsequent competition of these associations are the focus of this thesis. Three Czech institutions which were important for the contemporary cultural and social life and which had an analogous German pair were selected: The National Theatre and the New German Theatre, the Arco Cafe and the Union, and the Deutsches Casino together with the Měšťanská beseda. Their friendly and hostile tendencies and competition between them were examined.
Development of Competitiveness of Company Focused on Customer Value Creation
Skácelová, Pavlína ; Šimberová, Iveta (referee) ; Zich, Robert (advisor)
The main objective of this work is to propose measures for the development of new tools for the development of value creation for the customer. The primary analysis of analytical tools is focused on market optimization. The design part will focus on the summary of measures for expansion including assessment of their implementation.
The Proposal of Customer Satisfaction Enhancement of Plzensky Dvur Restaurant
Marková, Denisa ; Babák, Dalibor (referee) ; Novák, Petr (advisor)
This bachelor´s thesis is concerned with the analysis of customer satisfaction of the restaurant Plzeňský dvůr. In the theoretical part it is concerned with the explanation of the fundamental terms which connect with these problems and methods of satisfaction recognition. In the practical part there is customer satisfaction determined by marketing research, which is based on enquiries through questionnaires. The result of this work is out put in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
Proposal for Marketing Mix Changes of Selected Company
Buček, Jan ; Nováková, Miroslava (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the analysis of contemporary marketing mix of advertising and event company Poring and studio Viara which is focused on physical activities and healthy lifestyle. The thesis defines theoretical knowledge related to the topic, analysis of the marketing environment of the monitored company, its competition and current situation in the given market environment. At the same time, the thesis contains suggestions for optimizing the marketing mix which should ensure improvement of the competitive position of the monitored company on the market.
Assessment of Air Bank Performance and its Future Development Scenarios
Hejda, Lukáš ; Slezák, Martin (referee) ; Režňáková, Mária (advisor)
The aim of this Master’s thesis is to analyze the performance of Air Bank a. s. in the period 2012 – 2017 using indicators typical for the banking sector. The results are compared with three selected competing banks. Then from publicly available information assesment is made for the two scenarios of the future development of Air Bank a. s. on the basis of the results of the economic evaluation. In the discussion part the scenarios are evaluated and then deducted the implications of Air Bank a. s. in case of fulfillment of the scenarios. The merger scenario is more advantageous in terms of economic and long-term competitiveness.
Business Plan - Establishment of Company for Protein Bars
Valeš, Tomáš ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The subejct of bacheor´s thesis is building a new company, whitch will produce and sell protein bars made of crickets. This theasis contains all important analysis and costings to find out, if company can succeed at the market.
Strategic Brand Development of Company
Holešovský, Jakub ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The Diploma thesis deals with the strategy of building the Daflex System brand. The thesis is divided into three parts. The theoretical part defines the theoretical basis for creating a brand building strategy. Next part, the analytical part is based on the knowledge and methodology of the theoretical part. This section describes the basic information about brand Daflex System. The thesis continues with analyzes of customers, suppliers and competitors. These analyzes then lead to the evaluation of the findings and the creation of recommendations in the last part.
Marketing Utilization in Services
Ondráková, Eliška ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is focused on a marketing communication tools and proposing of their relevant improvements. The theoretical part delimits and describes respective theoretical thesis researched from relevant marketing literature. The practical part is focused on proposal of the marketing strategy analysis 7P, comparison of the chosen firm with its competitors and the SWOT analysis. The marketing strategy proposal introduces concrete proposals and suggestions for the chosen firm Re/max Reality Plus+.
Proposal to improve Marketing Communication of a Selected Company
Novosadová, Natálie ; Zezulová, Lucie (referee) ; Mráček, Pavel (advisor)
The main content of the Bachelor Thesis is a description of the theoretical basics of B2B marketing and apply this knowledge on the example of marketing processes in a particular company. The aim of the thesis is to evaluate the current situation and to propose recommendations leading to the improvement of selling processes in the company, called Dochema s.r.o., based on the analysis performed.

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