National Repository of Grey Literature 1,387 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Ochrana spotřebitele před nekalosoutěžními praktikami
Necidová, Jana
Diploma thesis describes the problems with non-compulsive practices against the consumer. Literary research provides a comprehensive overview of the basic terms as a general clause, competition, unfair competition and the facts of unfair competition and consumer protection. The second partdescribes specific unfair practises used to promote products or services on the Internet. To compare and evaluate the conclusion of this thesis, specific case laws are assigned to the unfair business practices. The last part of the thesis consists of a survey and its analysis for more comprehensive understanding of the issue. Conclusions and recommendations are made.
Způsoby propagace produktů a služeb na internetu
Michna, Dennis
Michna, D. Opportunities for product and service advertisement on the Internet. Bachelor thesis. Brno: Mendel University, 2017. This Bachelor Thesis presents marketing basics and important tools for the In-ternet advertising. The thesis contains two main parts. The first, theoretical part defines the legal aspects of advertising, describes the Internet influence in market-ing, online marketing origin and most of the marketing tools including their usage in real world. The second, practical part covers opportunities for company adver-tisement in Czech environment, especially on the most important Czech Internet portal and search engine, Seznam.cz. Besides that, there is an evaluation of user survey for the purpose to find out the most effective way of Internet advertising. Also several online marketing agencies were asked to help. Based on these sources, conclusions were drawn and discussed with the main goal of this Thesis in the mind.
Vytvoření webové prezentace obce zaměřené na podporu cestovního ruchu
Jakoubek, Matěj
JAKOUBEK, M. Creating a web presentation of a municipality focusing on promotion of tourism. Bachelor thesis. Brno: Mendel University in Brno, 2017. The main aim of this bachelor thesis is to create a web presentation of the town of Bystřice pod Hostýnem focusing on the support of tourism. The essence of the thesis is the analysis of the existing web presentation of the town, the tourism in this destination and the creation of a web presentation proposal based on the requirements of the municipality. To determine the usability of the existing web site in the field of tourism the questionnaire survey and the time limited search of information were used by the research participants.
Právní aspekty propagace zboží a služeb na internetu
Vítová, Michaela
This bachelor thesis deals with the possibilities of promotion of goods and services on the internet and legal aspects of this promotion. First, there will be an overview of online marketing tools, I will describe terms such as search engine marketing, PPC advertising, SEO, content marketing, direct marketing, word-of-mouth marketing, banner advertising and more. Further, the legislation on advertising regulation will be summarized. The theoretical knowledge will then be applied in developing an online marketing strategy for Nasyp si zero waste shop.
Analýza zaváděných prvků modernizace v e-shopu
Obšilová, Lucie
Bachelor thesis deals with possibilities of introducing modern elements into in-ternet shops and analyses parts of modernization of Awashop.cz, e-shop with healthy nutrition. At first are analysed current situations of the Internet trading in the legal conditions of the Czech Republic and the observed subject. Next are introduced modern elements and defined proposals for other innovations to increase the competitiveness of the company.
Návrh komunikační strategie k oslovení segmentu seniorů
Michalík, Dominik
The main goal of the bachelor’s thesis is a proposal to find appropriate tools of mar-keting communication to address the specific segment of seniors. The first part is theoretical and deals with all concepts that are key to the research. The second part is devoted to the analysis of secondary and primary data, on the basis of which a proposal of suitable tools of marketing communication is developed to address the segment of seniors. The discussion then discusses the various limiting factors and limits that could influence outcomes of the research.
Právní aspekty propagace zboží a služeb na internetu
Kudzbelová, Eva
This thesis deals with the issue of online advertising and advertising regulation. Work provides an summary of the advertising regulation and the characterization of the supervisory authority. The following is an overview of forms of advertising on the Internet. It explains terms such as native advertising, content marketing or search engine marketing. The aim si to create an appropriate e-marketing stra-tegy for “Marcipán“ cake shop.
Dopad rozvoja informačných technológií a internetu na e-nákupy v domácnostiach Slovenskej republiky
Káčerová, Natália
Káčerová, N. The impact of the development of information technologies and the Internet on e-purchases in the households of the Slovak republic. Bachelor thesis. Brno: Mendel University, 2018. This bachelor thesis deals with the impact of information technologies on internet purchases in households of the Slovak Republic and at the same time with GDP change. The theoretical part focuses on information technologies and the Internet in the world and in Slovakia, as well as the progressive development of ICT. At the same time, it deals with the current state and trends in this field. The next part is focused on the methodology of regression analysis. It is used in its own pro-cessing, which is centred on the processing of econometric models. The essence is to verify the impact of ICT on e-purchases and GDP.
Návrh a realizace marketingového plánu pro vybrané ubytovací zařízení v digitálním prostředí
Jančík, Vojtěch
The first part deals with literature review in order to define basic concepts. After that, the current state of selected accommodation facility is analyzed and followed by questionnaire survey. Next part contains the design of specific digital environment channels along with new web presentation mockup, reservation and information portals, Facebook social networking and analytics tools including paid advertising. Each proposed solution was then evaluated in the final discussion.
Využívání informací ze sociálních sítí při práci v personalistice
Tošovský, Jan
TOŠOVSKÝ JAN. The use of information from social networks in HR. Brno 2019. Bachelor’s thesis. Mendel University in Brno. Faculty of Business and Economics. Thesis supervisor JUDr. Andrea Hrdličková, Ph.D. This thesis explores the use of social networks by real estates’ human resources officers. Using the questionnaire survey and in-depth interviews, the attitude of recruiters to recruiting new employees through social networks, decision-making based on social network information, and employee control through these net-works was investigated. The thesis also examined which social networks are given the greatest weight and what information the HR officers are looking for.

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