National Repository of Grey Literature 15 records found  1 - 10next  jump to record: Search took 0.01 seconds. 
Etika a právní regulace propagace
Sapíková, Vlasta
The diploma thesis deals with ethics and legal regulation of promotion. In the first part of the thesis is promotion described from a marketing point of view. Afterwards are described legal and ethical instruments of regulation of promotion. The second part of the thesis deals with several cases of violation of the law and their economic impact. After these cases are described unethical cases of promotion. At the end of the thesis are suggested recommendations for business entities.
Fenomén plýtvání potravin se zaměřením na restaurační zařízení
Růžková, Veronika
Růžková, V. The phenomenon of food waste with a focus on restaurant facilities. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis deals with the analysis of food waste across the supply chain and especially on food waste in Czech restaurants. The aim of the thesis is to describe the process of food loss and food waste. The diploma thesis also identifies the causes of food waste and propose measures to reduce it.
The influence of innovations on the economic situation of the company
The aim of the thesis is to assess the effectiveness of innovation and evaluate its economic impact on the company. Theoretical part contains topics regarding innovations and also potential ways of assessing effectiveness and impact of innovation. Practical part presents fundamental information about the company and its current economic situation. Once all basic information is presented, innovation is described in detail followed up by evaluation of its effectiveness and impact on the company.
Olympic Park Lipno: Economic Assessment of the Project
Binderová, Monika ; Král, Pavel (advisor) ; Tripes, Stanislav (referee)
The aim of the thesis is to evaluate the economic impact of the Olympic Park Lipno. First of all, it describes the so-called mega sport events and their impacts, especially the economic ones. Furthermore, the ex-ante and ex-post studies and crowding out effect are characterised in the research. In addition, two analyzes which are described in detail in the thesis were prepared by KPMG. The research method is a questionnaire survey with all information gained at the Olympic Park Lipno. The questionnaires and the collection of secondary data allowed us to proceed to comparison of the researched studies and, in particular, to the calculation of the economic impact.
Brix, Vojtěch ; Frömmel, Tomáš (advisor) ; Prokop, Jaromír (referee)
In this thesis the author analyses the potential of aircraft manufacturing industry of the Czech Republic on emerging markets. Czech manufacturers have been operating only in two of the main sub-segments of the whole industry. Three main manufacturers were selected based on their revenues and each analysed from the financial, product portfolio, sales, and R&D point of view. The markets were selected applying the rating approach. For the purposes of the selection process a multi-criterial matrix was constructed of eleven parameters and two specific superstructures for each of the segments within the range. In the last part, the economic impact on the Czech Republic was estimated, specifically in terms of the labour market and contribution to the state budget via taxes and foreign trade balance.
Economic Analysis of Organizing Ice Hockey World Championship 2015 in Ostrava and Prague
Halásová, Michaela ; Soudek, Jan (advisor) ; Fišerová, Tereza (referee)
In many cases the organization of major sport events brings various benefits to hosting economies, especially those resulting from encouraged tourism. However, these events carry extensive costs coming mostly from public resources which could be used for other purposes, e.g. healthcare. The main goal of this thesis is to analyze the socioeconomic impact of the Ice Hockey World Championship 2015 on Prague and the Moravian-Silesian Region using a Cost-Benefit Analysis in which costs and benefits are summed up and benefit-cost ratio calculated. In our analysis we conclude that the event was beneficial not only for the Czech Ice Hockey Association; the hosting organization reporting profit of 450 million CZK before taxes but also for the regions with a benefit-cost ratio of 5.53, meaning that the benefit created equals 5.53 times the amount the regions invested into the event. Moreover, in this analysis we confirm an overall positive effect of the championship on tourism. Keywords cost-benefit analysis, Ice Hockey World Championship 2015, Prague, Ostrava, Moravian-Silesian Region, economic impact, major sport events, tourism
Discussion of research priorities of socio-economic determinants of obesity
Voglová, Daniela ; Háva, Petr (advisor) ; Kružík, Lubomír (referee)
This work follows the studies focused on obesity, its global extent and its serious health and economic impact. At the same time, the work examines the unsuccessful fight of public policies which try to reverse growing prevalence of obesity. Nevertheless, the main goal of the thesis is a discussion about priorities of new orientation in the research on the causes of the obesity epidemic and effectiveness of precautions that were taken in many countries and international organizations with the main aim to stop the obesity and its consequences. The discussion leads to the more detailed description of the problems connected with obesity, for instance, environmental aspects, housing culture in relation to physical activities, lifestyle in relation to advertisement/marketing, psychological and socio- psychological aspects, combating stress, etc. My intention was to find out utility of contemporary research on obesity for setting of policy fighting against obesity. At the same time, I wanted to find out other possible directions in the research into this field and discover how the discussion about priorities of the research in the experimental community proceeds. Two international dimensions of paradigmatic approaches separated to the certain degree can be considered as relevant with regard to the global...
The Economic impacts of Active Employment Policy
Kubrová, Dana ; Toth, Daniel (advisor) ; Helena, Helena (referee)
This diploma thesis deals with the labour market and linked issues, such as unemployment, active employment policy, and the impact of employment policy from several points of view. The thesis aims to suggest solutions, which could lead to an increase of employment in the Czech Republic. The practical part describes the progression of employment in the Czech Republic and analyzes labour perspectives according to education level, social status, and biological attributes of the population. Furthermore, the paper explores the employment development prognosis in the Czech Republic until 2020. Outcomes, recommendations, and comparison with the main thesis objectives form the last part of this diploma thesis.

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