National Repository of Grey Literature 402 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Bankopojištění jako distribuční kanál
Svobodová, Kateřina
The Diploma thesis deals with the current situation of bancassurance in Europe. The first part focuses on the theoretical concept of bancassurance and its historical and regulatory context. In the next section SWOT analysis captures the potential benefits and difficulties of this distribution channel, the following are forms of cooperation of financial institution in bancassurance and bancassurance products. The third part through cluster analysis categorizes the situation of distribution channel across EU countries. At the end, the situation is evaluated by other research papers and articles and the conclusions are compared with the results of this thesis. There are also recommendations for banks and insurance companies regarding bancassurance channel.
Distribuce a propagace nového produktu vybrané firmy
Jirešová, Aneta
The subject of the bachelor thesis “Distribution and promotion of a new product of selected company” is the company Radislav Jireš, which deals with the custom production of furniture. The owner of the company also appears under the name Truhlářství U Břízek. The aim of this bachelor thesis is to design efficient distribution and promotion of new product of selected company. Truhlářství U Břízek want to offer its new product – children´s kitchen for playing. The first part of the thesis is focused on literary research, in the second part is the theoretical knowledge applied to practise. First, the analysis of the company and the selected product is carried out and then the proposal for efficient distribution and promotion of the product is elaborated. Costing is also included.
Zhodnocení prostorového chování a početnosti prasete divokého v lesním prostředí na základě analýzy distribuce trusu
Hrubý, Petr
The wild boar (Sus scrofa) is highly adaptable. This proves that it benefits in today's cultural and intensely exploited landscape. In the summer, it resides in fields where there is enough food, calm and causes damage to crop. During the winter period it moves to forests where conditions are less favourable. It is extensively hunted, disturbed by forest cuting, tourism and other human activities. In the winter time, it has only limited food sources in the woods, and therefore searches and visits the feeding sites. The escalating problems regarding the wild boar were an initiative to study his behavior. The behaviour was studied by analyzing the distribution of faecal pellet groups in the Bradlo forest complex with an area of 11.59 km2. The complex is situated in the northeast of the Czech Republic and is surrounded by agricultural landscapes. The distribution of faecal pellet groups was evaluated on 617 research areas (each covering an area of 100 m2), which were evenly distributed throughout the forest complex. In the first year (2017) was counted 20.4 individuals per km2. In the second year (2018) after intensive hunting during the year, 15.1 individuals were counted per km2. The research has examined the relationship between the amount of dropping and the factors such as geomorphological characteristics, distance from the feeding sites, water sources, forest edges, roads, hiking trails and intravilans. Impact of forest environment and Jurisdiction to the hunting area were investigated. It has been confirmed that most wild boar are staying in young dense forest stands, regardless of jurisdiction to hunting area, distance from roads, hiking trails, intravilans and areas with intensive forest cuting. With increasing distance from the edge of the forest, the number of droppings increased, and, conversely, with increasing distance from the feeding sites the number of droppings was smaller. The influence of geomorphological properties and distance from water courses has not been proved.
Proposal of improvement of marketing mix in the field of electronic security systems
Marková, Adéla ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor's thesis deals with an analysis of individual components of the marketing mix of the company Marek Electronic Security Systems. The thesis is divided into three main parts. The first part presents the theory related to this issue. The analytical part analyzes the company, especially its current state and evaluation. The last part deals with my personal proposals, which should lead to an improvement of some elements of the marketing mix.
Proposal of Marketing Mix in Relation to New Product Line
Jendřejek, Adam ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis is a proposal of communication mix for selected company. It is a company Northman Outdoor Ltd., which is mainly engaged in custom manufacturing socks. The bachelor thesis is divided into 3 parts. The first part is theoretical; where the theoretical background of the marketing mix theme is described. The analytical part focuses on the analysis of the company suitable for the subsequent design of the company communication mix. In the last part of the thesis there are individual proposals concerning the introduction of a new product line and its subsequent sale on the B2C market.
Proposals for Marketing Mix Elements Improvement
Vinkler, Vojtěch ; Krause, Jan (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the analysis of actual marketing mix state of Prograin ZIA, s.r.o. and consequently on proposals for adjusting, better said improving the marketing mix. The theoretical part deals with marketing, marketing mix, marketing communication and business environment analysis. The practical part is about the design of an improved marketing mix and its application. Prograin ZIA, s.r.o. deals with trading activities specialized in the trade of soya, lupine and agricultural products.
Marketing Mix of the Selected Company
Vozák, Tomáš ; Domanižová, Petra (referee) ; Chlebovský, Vít (advisor)
The subject of this bachelor thesis is the analysis of the marketing mix of a selected company. Based on the performed analyzes, own recommendations for its improvement will be proposed. The thesis is divided into three main chapters. The first presents theoretical knowledge that is used in the subsequent analysis of the current state of the company. The third part is focused on own proposals leading to the improvement of the company's marketing mix.
Marketing Mix of a Company
Řezníček, Michal ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Master´s thesis deals with the marketing mix of the company. My thesis is divided into three parts - theoretical, analytical and proposal part. The theoretical part focuses on explanation of basic concepts related to my work. The analytical part is about the introduction of the company and analysis of individual methods of marketing mix. Based on the analysis, various proposals are suggested to improve the marketing mix and to raise the brand awareness for the products of the company.
Marketing Mix of a Selected Engineering Company on B2B Market in Russia
Kozlova, Elena ; Plíhal, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
Stochastic approaches to distributions of aggregated claims
Kirešová, Katarína ; Pešta, Michal (advisor) ; Mazurová, Lucie (referee)
Bachelor thesis deals with the calculation of the distribution of an aggregated claim: at first generally and afterward, focusing on life portfolio in an indivi- dual model. Three methods are compared: De Pril recursion, Kornya's method, and Panjer algorithm. We assess assumptions and derive formulae for particular methods. Methods are compared in terms of time complexity and precision of computations. We also deal with the calculation of the expected value and va- riance. Eventually, examples and simulations, which we used to determine the best method of calculation of the distribution of aggregated claim in an arbitrary portfolio, are preceded.

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