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Analysis of user behavior due to the storing of digital footprints without knowledge of the user
Pappová, Michaela ; Souček, Martin (advisor) ; Ivánek, Jiří (referee)
Digital footprint designates data left behind a user movement in the digital environment or with the interaction with it. We distinguish active and passive digital footprint, together creating the digital identity of a user. The biggest benefit of the digital footprint for a user is the personalization of internet content. It also creates the reputation of a user on the internet. Other parties can utilize a digital footprint for purposes of marketing, science, HR research, and criminology. Digitial footprint can be actively affected and limited by users and different strategies for managing it exists. The aim of this thesis is to analyze user behavior of students in digital environment and their knowledge of digital footprint. It's focused on the relation between users knowledge about digital footprint existence and his real behavior. To fulfill the main purpose of the thesis researched questions are stated and the strategies of user behavior and managing their data are investigated afterwards. The knowledge of students and their real behavior with an accent on their motivation and reasons are determined in semi structured interviews. The relation between knowledge and real behavior has been found, as well as a strong influence of this relation on a user behavior strategy online.