National Repository of Grey Literature 489 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Proposal of marketing communication of APM Sport store
Jelínková, Kristýna ; Ruda, Tomáš (advisor) ; Pecinová, Markéta (referee)
Title: The Proposal for Marketing Communication of "APM Sport" store Goals: The goal is to analyze and evaluate the current marketing comunication of the "APM Sport" store, based on the acquired data and findings and propose a new improved marketing communication of the store. Methods: Methods of both qualitative and quantitative reseach have been employed to assess the marketing communication, specifically an interview with instuctions and analysis of internal documents. Later these methods were suplemented by quantitative research, namely polling of both actual and potential customers. Results: The output of the work is a proposal for the improvement of the marketing communication of "APM Sport" store, including new means of communication and efficiency improvement of the current means. It is particularly the enhancement of the loyalty program, personal sale during the outgoing events and increase of PR cooperation. Newly there is a proposal for communal outdoor events, employment of outdoor advertising and guerilla marketing. Keywors: customer, polling, communication mix, promotion, sporting goods
Process Management of the Ccontract
Klinger, Erik ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
Master thesis deals with the order management process in the company XYZ Ltd. The thesis contains three main parts. The first part is evaluation of theoretical approaches to the solution, which is based on the literature. The next part is an analysis of the current state of the organization, where the issue of the order management in the organization is described. Based on this analysis , customized proposal solutions are made, to create added value for each activity to meet customer requirements.
Proposed Process of Order Management
Novák, Tomáš ; Vyhňáková, Michaela (referee) ; Jurová, Marie (advisor)
The bachelor thesis focus on process management of a contract in manufacturing company Biokron s.r.o. This company specializes in the production of feed and compound feed for domestic and livestock. In the first part describes the theoretical basis of the thesis. The second part focuses on the introducing the selected business. The third part describes and analyzes the process of order management the receipt of the order, through production to the dispatch of the product to the customer. The last part outlines proposals for changes in the process of order management in the company.
Marketing Communication
Bugárová, Dominika ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The bachelor’s thesis focuses on the marketing communication of the company AQQ s. r. o. and analyses marketing situation included marketing and communication mix which the company uses for grab customer attention. According to this analysis and outcome of the questionnaire survey there are formulated suggestions with an aim of improve marketing communication of the company.
Process Management of the Contract in the Manufacturing Company
Vencálková, Monika ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This bachelor thesis deals with the process management of the contract in the production company ZDAS, a.s., which is an engineering company. The first part focuses on the theoretical background that deals with the problem. The next part is focused on the analysis of the current situation in the company. Based on this analysis, a solution is proposed in the next part, which leads to an improvement of the order of the contract.
Development of a Small Family Business
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Koráb, Vojtěch (advisor)
This bachelor's thesis with the topic "Development of a small family business" will deal with the development of the family restaurant Mazany anděl, located in the city of Brno in the South Moravian region. The intention will be innovations in terms of improvements in the distribution of hot food and bottled wines. The company will be subjected to SWOT analysis, SLEPT analysis, Porter analysis, etc. Conclusion of this work should be the application of improvements and changes in this company.
Business Development Study with Selected Product
Káňa, Vojtěch ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The bachelor thesis focuses on design the production process from drawing to final product. Comparing several of manufacturing processes and the subsequent selection of a suitable or a combination of selected processes that are most suitable for the study of the product manufacturing.
The Proposal of Customer Satisfaction Enhancement of Plzensky Dvur Restaurant
Marková, Denisa ; Babák, Dalibor (referee) ; Novák, Petr (advisor)
This bachelor´s thesis is concerned with the analysis of customer satisfaction of the restaurant Plzeňský dvůr. In the theoretical part it is concerned with the explanation of the fundamental terms which connect with these problems and methods of satisfaction recognition. In the practical part there is customer satisfaction determined by marketing research, which is based on enquiries through questionnaires. The result of this work is out put in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
Suggestion of Changes in the Marketing Communication of the Selected Company
Holendová, Petra ; Kruljacová, Anna (referee) ; Mráček, Pavel (advisor)
The thesis describes the marketing communication of a specific company. It contains the vital concepts from the marketing mix and its tools, which are then aimed at promoting the company. Futher section contains the analysis of current condition and own recommendations for improvements. The recommendations come from theoretical concepts together with the analysis of the company.
The Order Management Process in the Selected Business
Klinger, Erik ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
Master thesis deals with the order management process in the company XYZ Ltd. The thesis contains three main parts. The first part is evaluation of theoretical approaches to the solution, which is based on the literature. The next part is an analysis of the current state of the organization, where the issue of the order management in the organization is described. Based on this analysis , customized proposal solutions are made, to create added value for each activity to meet customer requirements.

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