National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Cultural product based on examples from performing arts located in Prague 10
Eiseltová, Linda ; Tyslová, Irena (advisor) ; Müllerová, Jana (referee)
The topic of this bachelor thesis is cultural product based on examples from performing art. The aim of this work is the analysis of selected cultural products and their further evaluation. This work consists of two parts where the first one is theoretical and the second one practical. Theoretical part consists of three chapters all covering the subject of marketing, product and its marketing theory. Practical part then analyzes two cultural institutions in the field of performing arts. Both of these institutions are first presented in terms of their day to day operation . Later these institutions are examined for their cultural product and evaluated.
Product of cultural tourism in Hořice
Chmatilová, Jana ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The aim is to demonstrate the connection between tourism and culture as well as highlight their link to economic and social spheres. Another objective is to confirm or disprove the following two hypotheses. Hypothesis 1- Cultural product is the main motivating component to participate in tourism. Hypothesis 2- Cultural product develops potential of tourism. Objectives and hypotheses were evidence by research, statistical data, strategic document, internet sources and consultations with experts. The work is divided into theoretical and practical part. The practical part is focused on the cultural product in Hořice, where the situation of cultural tourism is mapped. The hypothesis were confirmed by practical example of cultural product in Hořice and through expert knowledge of research and literature and statistics.

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