National Repository of Grey Literature 39 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Zero Waste lifestyle mapping
Nováková, Kristýna ; Spalová, Barbora (advisor) ; Orcígr, Václav (referee)
The work explores the perception of Zero Waste lifestyle from the perspective of people who live this lifestyle. The main aims of the research are to map the perception of Zero Waste lifestyle in terms of what the lifestyle means for informants and how they perceive it. I also deal with the motivations that these people have for their lifestyle, whether it be external or internal, and I try to map the negative or positive benefits that Zero Waste brings to the lives of its followers. The work is based on qualitative research, namely on seven interviews with people who live in the Zero Waste lifestyle, with whom I conducted semi-structured interviews. Using a thematic analysis, I have identified ten categories that characterize Zero Waste lifestyle: the pursuit of change, the conversion / change of thinking, the voluntary modesty / the fight against consumerism, the saving of money, the fashion trend, the education, the spiritual / religious aspect, the fulfillment / joy / happiness, community sharing, moral contradiction. The main findings of the research are precisely the Zero Waste lifestyle characteristic that builds on authentic information taken directly from people living in this lifestyle. My findings mainly relate to characteristics of Zero Waste, how these people perceive their lifestyle...
Consumer Society and Representation of Happiness in Advertising
Žatečka, Lukáš ; Šrám, Kristián (advisor) ; Kolomoiets, Maksym (referee)
The bachelor thesis deals with advertising representation of happiness in the context of consumer society theory. The aim of this work is to find out what possibilities of interpretation of happiness are in connection with consumer products, which mediate advertisements to their viewers. TV and online advertisements related to the environment of the Czech Republic are examined. The first part of the thesis deals with theoretical basis for themes of consumer society, advertising and happiness. Consumer society is conceptualized as hedonically oriented and established in the materialistic concept of the world. Advertising is seen as the main ideological tool of consumer society that is used to transform values. The happiness is seen from both perspectives, the hedonic and eudaimonic. Due to the abstract nature of happiness, constitutive elements of happiness are derived from expert discourse and serve as a conceptual framework and a default category for analysis. The default categories are social relationships, productive activity and health. The qualitative based empirical part subsequently processed the representation in advertising. The sample consists of 24 ads. The qualitative content analysis method is used for work with data. In the analysis, the central motives are identified for each default...
Why do people tend to not saying goodbye to the dead?
HYBRANTOVÁ, Jana
The diploma thesis deals with the search for answering the question of people´s not saying goodbye to the deceased. The first chapter deals with the topic of dying and death in the past and compares it to the present situation. Another chapter emphasizes the significance of the ritual in human life, it deals with the early and current funeral rituals, their justified meaning from a psychological point of view. It also deals with the places of the last resting of our ancestors. The third chapter deals with the ethical aspect of this issue and, in particular, with the search for the answers, which are the cause of the current situation. The last chapter focuses on social work with survivors, deals with accompanying, mourning, and counseling help.
Critique of current consumer society
Jelínková, Klára ; Rosenfeldová, Jana (advisor) ; Zezulková, Markéta (referee)
This bachelor thesis is aimed to provide a characteristic of current consumer society. First part is dedicated to its definitions and evolution. The thesis is based on three-phased classification according to Lipovetsky, there is a discussion between his concept and other authors who were selected by the method of literary research. The selected authors agree that the consumer society entered the current phase in the period of the 1970s and 1980s. As a result of globalization and the associated socio-economic changes, one of its most distinctive features is strong individualism. Conspicious consumption, such as the consolidation of the status position, is receding in the background, today's consumers express their own identity through the consumption. Consumption has grown into culture, it became a lifestyle. Consumers are producers of this culture. The paper also discusses the negative consequences of excessive consumption. The last part is devoted to the issue of Critical Marketing Studies, which tries to critically approach marketing activities and also develops awareness of non-commercial marketing activities.
Zrychlená společnost a hnutí Slow Movement
ŠITNEROVÁ, Simona
This bachelor thesis focuses on the phenomenon of accelerated society and global thought movement the Slow Movement, as a response to this social trend of recent centuries. Firstly, the author describes the historical development of the social accelerating in addition to its impact on humanity and environment, which, it is found out, are often significantly negative. Subsequently, the study describes the historical and cultural differences in human perception of time and the different pace of life of selected countries and nations of the world. Furthermore, the study focuses attention on the first tendency toward a slowdown that began to emerge in the society at the modern time, and increasingly was asserted in the postmodern age. The main part of the work represents a global movement Slow Movement, the circumstances of its origin, development in time, and the main ideas of the whole concept. Through a detailed description of each thematic branch of the Slow Movement, there are also presented specific methods and guidelines for the implementation of life in accordance with the slow philosophy. The conclusion summarizes the main findings and insights that have been achieved in the study, voiced suggestions for the future research, as well as a brief reflection on the prospects of potential future success and further expansion of the Slow Movement thoughts.
Body, physicality and identity in Fight club novel
Alferyová, Jana ; Heczková, Libuše (advisor) ; Šebek, Josef (referee)
This thesis examines the issues of body, embodiment and indentity in relation to the novel Fight Club by Chuck Palahniuk. The duality between speech and embodiment is explored in depth, both in the story of the novel and in the author's narrative style. Furthermore, the issue of power in relation to the society as well as towards one's own identity is discussed.
Spiritual Journeys, Everyday lives. Paths of Western Practitioners of Buddhism in the Consumer Society
Vimr, Martin ; Cirklová, Jitka (advisor) ; Wladyniak, Ludmila (referee)
This thesis explores everyday lives of Western Buddhists in consumer society via qualitative (auto)ethnographic methods. The fundamental questions regard ways in which Buddhist values and practices interact with consumerism and materialism, what are the challenges Buddhists face in daily lives and how do they synthesise or balance the different views and values of Buddhism and Western society. Buddhists often have difficulty accepting some cultural aspects of Buddhist teachings. They do not feel stigmatized by society, but can nevertheless feel out of place among non-Buddhists due to differences in values. They can face social isolation if they do not have regular contacts with other adherents and Buddhist teachers. On the other hand, Buddhists report more contentment in ordinary life than before conversion and increased empathy, leading to better relationships. These positive changes are attributed to regular meditation practice, that takes up a considerable amount of their free time. Buddhists often change lifestyles and careers to be more in line with Buddhist values. Western Buddhist overall regard practicing Buddhism in consumer society as challenging, but consider the challenge worthwhile.
Advertisements against advertising. Subvertising in the Czech Republic and abroad
Dolečková, Veronika ; Klabíková Rábová, Tereza (advisor) ; Vranka, Marek (referee)
The Bachelor's thesis "Advertisements against Advertising. Subvertising in the Czech Republic and Abroad." deals with the phenomenon of subvertising, which originated from the needs of artists to react to the content and number of advertising messages surrounding us on a daily basis. The thesis sets the phenomenon into cultural-historical context and describes the development of art criticism. It also includes new marketing movements that stem from subvertising. Principally, the thesis focuses on the relationship of art and marketing, whose margins are currently being exceeded. Based on the theoretical findings, the practical part of the thesis analyses selected artists and introduces important manifestations of subvertising. For the description of the artistic interventions, it uses the method of a case study and comparative analysis. At its beginning, the thesis presents four world groups which unify artists and which brought forth subvertising. The next part deals with the context of foreign artistic production and introduces six subvertisers, including several lesser-known figures. The second half of the thesis contains case studies analysing the artistic production in the Czech Republic, and comparative analyses which compare the Czech production with the attacks of foreign artists. The...
Rationality of the Debtor
Procházka, Ivan ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
This work deals with the indebtedness of consumers. It examines the causes of the debotrs themselves. Based on a secondary analysis of past research in the area of financial literacy, consumer behavior, statistical data, but also of qualitative research in the form of case study seeks to answer the question why the debtor becomes the debtor, the extent to which the indebtedness and indebtedness viewed as rational behavior but also if the debtor is accompanied by rational reasoning or irrational behavior. It concludes that the debtor can not be considered entirely rational. Applied policy then the issue of over-indebtedness problem takes into account the irrational assumptions by the debtor only marginally and does not reflect as one of its main causes.
Rationality of the Debtor
Procházka, Ivan ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
This work deals with the indebtedness of consumers. It examines the causes of the debotrs themselves. Based on a secondary analysis of past research in the area of financial literacy, consumer behavior, statistical data, but also of qualitative research in the form of case study seeks to answer the question why the debtor becomes the debtor, the extent to which the indebtedness and indebtedness viewed as rational behavior but also if the debtor is accompanied by rational reasoning or irrational behavior. It concludes that the debtor can not be considered entirely rational. Applied policy then the issue of over-indebtedness problem takes into account the irrational assumptions by the debtor only marginally and does not reflect as one of its main causes.

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