National Repository of Grey Literature 652 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Business Plan - Expandings of Business Activities
Qasemová, Sára ; Richtrová, Iveta (referee) ; Heralecký, Tomáš (advisor)
The aim of this bachelor thesis is to create a business plan to expand the stall sales of coffee by a brick and an e-shop. The thesis is divided into two parts. The theoretical part focuses on the definition of basic terms related to business and competition in the coffee market. The practical part is dedicated to the specific business plan and its assessment of whether the business plan is feasible or not.
Proposal to Change the Marketing Mix of the Selected Company
Nykel, Šimon ; Bindr, Petr (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the analysis of services and products offered by the accomodation and recreation centre Heroltická s.r.o. Based on the gathered data about the company and conducted quetionnaire among the company´s employees, the measures are suggested in order to increase customer satisfaction and loyalty. These measures also signify a way to approch new clients.
Evaluation of the Company´s Financial Performance using Benchmarking Approach
Ondřejková, Lenka ; Handlířová, Martina (referee) ; Bartoš, Vojtěch (advisor)
The dissertation is focused on evaluating the efficiency and performance of Tesco Franchise Stores ČR, s. r. o. using benchmarking. First part introduces theoretical concepts of financial performance and benchmarking. The second part includes information about the company Tesco Franchise Stores ČR, s. r. o., which will then be compared with its competitors and industry bests using a specific method. The last part concludes the analysis and recommends how the company could improve (its practices).
Strategic Brand Management
Slámová, Petra ; Svobodová, Karolína (referee) ; Zich, Robert (advisor)
This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bases which serve to create a brand development strategy. The analytical part follows, based on the findings in the theoretical part and a methodical outline. This part first describes basic business data, which is followed by an analysis of the inner and outer business environment as well as an assessment of the current business situation from the market, clientele, and competition standpoints. These analyses serve to evaluate the newly researched information and to create the designs found in the final part of the thesis.
Strategic Management of Company Development
Menzlová, Tereza ; Máchová, Nicole (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the strategic management of a chosen company. The main objective is to propose a business strategy and its implementation using marketing communication tools in the services market. The goal of the theoretical part is to define terms related to these issues, which are going to be used in further parts of analysis and proposals. The goal of the analytic part is to determine a potential of the company and to provide foundation for the proposal. The ultimate part deals with the strategy proposal, which is going to serve the company for three years. Internal documents, an interview with the owner of the company, and public sources were used to create this diploma thesis.
Strategic Brand Management
Beran, Jaromír ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The diploma thesis deals with proposals for the development and building of a brand at the retail company Goled, which deals with the online sale of LED lighting. The thesis identifies suitable theoretical concepts for brand development. First is analyzed the company, the Goled brand itself and then its position to customers and competitor. The work mainly uses the experience of existing customers of the brand, which it then uses to design appropriate building and development of the Goled brand.
Strategic Management of Company Development
Švajda, Jakub ; Polák, Vojtěch (referee) ; Zich, Robert (advisor)
This thesis is focused on proposal of strategy of company. Strategic analysis is base point for identification of external and internal influences on given company. Proposal of strategy of company including advices for management is output of this theses.
Evaluation of the Company´s Financial Performance using Benchmarking Approach
Kouřilová, Martina ; Hanušová, Helena (referee) ; Bartoš, Vojtěch (advisor)
The master thesis is focused on the evaluation of the performance of the company abc s.r.o., which operates in the automotive sector. The company will be compared with the appropriate competitors by the approach called benchmarking. The goal of the thesis is to identify weaknesses and suggest solutions that will improve the current performance of the company.
Establishing of the Small Company
Zeman, Vojtěch ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
The subject of this thesis is to prepare a business plan for the establishment of a new forest nursery. The thesis is divided into four main parts. The first part is the goals of the work and the chosen methodology. The second part contains a theoretical description, which is based on literature. In the next part I use selected methods and analyzes to map the current situation. The last fourth part is a proposal of a business plan with conclusions and recommendations for a newly established forest nursery.
Reasons and consequences of round goby (Neogobius melanostomus) invasion into the inland waters of Europe and North America
Starý, Vojtěch ; Čech, Martin (advisor) ; Vukićová, Jasna (referee)
Since the end of 1980s there is an ongoing massive invasion of fish from the family Gobiidae. The most widespread and aggressive of these fish is round goby (Neogobius melanostomus). Its natural habitat is area around Black and Caspian Seas, but nowadays it is already common in most of the European rivers, Baltic Sea and in the system of the North American Great Lakes. The main reason of the spreading is transport of ballast water from its natural habitat. The success of its invasion is due to the high tolerance to various factors like temperature, salinity, amount of oxygen in water, food sources and bottom substrates. Presence of the round goby in newly invaded rivers is beneficial for fish-eating predators. On the other hand competitors are highly disadvantaged as they lose in the fight with round goby over food, shelters and places for spawning and therefore, they are forced to live in less suitable habitats which leads to the decrease of their abundance. In recently colonized areas the round goby has much higher abundance than in its original habitats. The highest abundance is in the North America, where the round goby is causing the most noticeable change in the ecosystem. For this reason it is extensively studied mainly in the North America. Keywords: Gobiidae, Neogobius melanostomus,...

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