National Repository of Grey Literature 659 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Development of Olympic snowboarding performances on the halfpipe
Ježek, David ; Jindra, Matouš (advisor) ; Gnad, Tomáš (referee)
Title: Development of Olympic snowboarding performances on the halfpipe Objective: The aim of the diploma thesis is to analyze the performance of snowboarders on the halfpipe in the years 1998 to 2018 at the Winter Olympics Games. Methods: The main method was to observe and compare the competitors on the halfpipe. In each year of the Olympic Games, the 3 best athletes in the given category were selected. The method of comparison, observation and content analysis was used in the diploma thesis. Results: The results bring an overview of individual rides in the halfpipe at the Winter Olympics Games from 1998 to 2018, depending on the selected observation criteria. They also compare individual rides and point out the development of performance. Conclusion: The development of selected parameters was noticeable, however not completely continuous. Two hypotheses were refused and one was confirmed. Keywords: snowboard, achievement, competition, development, halfpipe
Marketing communication of the Grand Prix Brno in modern gymnastics
Šebková, Anna ; Voráček, Josef (advisor) ; Gabrielová, Linda (referee)
Title: Marketing communication of Grand Prix Brno in rhythmic gymnastic. Objectives: The objective of this bachelor thesis is to propose a plan to improve the promotion of the Grand Prix Brno competition in rhythmic gymnastic, focusing on the use of social networks, based on the analysis of the marketing communication of the competition 2017. This proposal will be shown in detail on a concrete example of Instagram, as currently the most developing a social network. Methods: In order to determine the marketing communication of the competition, the method of document analysis was used in this work. In addition, a descriptive case study was used, the subject of which was the marketing communication of Grand Prix Brno in rhythmic gymnastic 2017. Results: The marketing communication of the Grand Prix Brno in rhythmic gymnastic 2017 was described. It was found to communicate mainly through the media, namely television, radio, print, outdoor advertising and the Internet, which do not include targeting the target group. Based on this, a plan for promotion of competition was created on the Instagram social network as the most dynamically developing social network. This proposal can be used by the organizers for the next Grand Prix Brno 2018. Keywords: rhythmic gymnastic, competition, promotion, Instagram
Marketing Research of the Customer Satisfaction in CrossFit HomeTown.
Baborová, Klára ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Marketing Research of Customer Satisfaction at CrossFit HomeTown. Methods: For this thesis, a questionnaire has been used as a quantitative method, specifically the SERVQUAL method to assess the level of customer satisfaction. An in- depth interview has been used to obtain information about the gym. Objective: The aim of this thesis is to find out customer satisfaction for CrossFit HomeTown in Prague and recommend possible changes leading to higher customer satisfaction based on the obtained results from the research. Results: The results of the customer satisfaction research for CrossFit HomeTown show, that not all researched areas fulfil the customers' expectations. There were certain limitations in promotional materials -0,44; lectures beginning on time -0,5; willingness to solve problems -0,41 and interest in customer needs -0,55. Total final gap attains a negative degree of -3,18. The first recommendation is to improve promotional practices. Firstly, the gym should improve their website, mobile application and YouTube channel. Second recommendation is to implement a text-message informational system, through which the gym would notify the customers in case the start of their session has been postponed. Thirdly, with willingness to solve problems, the gym should consider doing a...
Consumer Protection under EU Law
Marciniková, Eliška ; Kunertová, Tereza (referee)
Consumer Protection under EU Law - Abstract This paper discusses consumer protection legislation on the level of EU law and its development. This paper focuses on identifying areas affected by consumer protection law. It also strives to define the nature and position of the set of consumer protection rules in the system and then to define further trends in the development of consumer protection law in the EU. Finally, it attempts to identify both gaps in consumer protection and any problems that can arise from excessive regulation in favour of consumers. Several initial thought (theses, hypotheses) were the impetus for writing this paper, and the paper aims to confirm or refute them (in addition to fulfilling the primary objectives above). The first is the problem of the non-existence of a universal definition of consumer in European law and the idea that this fact does not cause any major problems in practice. The second initial thesis is the assumption that consumer protection legislation is excessive. The third thesis, which ties on to the second, is that despite the great number of legal norms, consumers do not have a specific procedural standing in legal proceedings, which leads to a factual weakening of their protection. The last thesis rests on the opinion that the future and direction of consumer...
Plant-soil feedback and its interactions with other factors determining plant coexistence
Opravilová, Tereza ; Kuťáková, Eliška (advisor) ; Čuda, Jan (referee)
Plant-soil feedback has been a well-studied mechanism in recent years of the success of invasive plants, the shift of species in succession, and the structure of plant communities in general. It is a process during which the plant affects the soil with its growth and these changes are reflected in the growth of other plants. Despite the large number of previous studies, relatively little attention is paid to the interaction of plant-soil feedback with other factors, which I consider important for understanding its role in natural plant communities. The aim of the work was to clarify the influence of plant-soil feedback on model species Arrhenatherum elatius and Centaurea scabiosa and to compare its influence with other factors - interspecific competition and herbivory (simulated loss of aboveground biomass). The influence of factors was investigated using biomass and changes in plant physiology, specifically chlorophyll fluorescence and the content of elements in aboveground biomass. The plant-soil feedback mechanism of the model species was assessed using the content of elements in the soil after cultivation. In the biomass of the species Arrhenatherum elatius, the factors of plant-soil feedback and competition manifested themselves in mutual interaction, when the presence of a competitor changed...
Strategic Management of Company Development
Vodičková, Sabina ; Schüller, David (referee) ; Zich, Robert (advisor)
Diploma thesis deals with strategic management of company development. The main purpose is suggestion of a strategic way to develop a small company. The aim of a theoretical part is to define an idea related to certain problematics, which helps in analytical and suggestional part of thesis. Analytical part has to define company potential and options of a work suggestions. The last part of diploma thesis is about formulation strategic measures which leads up to company development.
Business Plan - Expandings of Business Activities
Qasemová, Sára ; Richtrová, Iveta (referee) ; Heralecký, Tomáš (advisor)
The aim of this bachelor thesis is to create a business plan to expand the stall sales of coffee by a brick and an e-shop. The thesis is divided into two parts. The theoretical part focuses on the definition of basic terms related to business and competition in the coffee market. The practical part is dedicated to the specific business plan and its assessment of whether the business plan is feasible or not.
Proposal to Change the Marketing Mix of the Selected Company
Nykel, Šimon ; Bindr, Petr (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the analysis of services and products offered by the accomodation and recreation centre Heroltická s.r.o. Based on the gathered data about the company and conducted quetionnaire among the company´s employees, the measures are suggested in order to increase customer satisfaction and loyalty. These measures also signify a way to approch new clients.
Evaluation of the Company´s Financial Performance using Benchmarking Approach
Ondřejková, Lenka ; Handlířová, Martina (referee) ; Bartoš, Vojtěch (advisor)
The dissertation is focused on evaluating the efficiency and performance of Tesco Franchise Stores ČR, s. r. o. using benchmarking. First part introduces theoretical concepts of financial performance and benchmarking. The second part includes information about the company Tesco Franchise Stores ČR, s. r. o., which will then be compared with its competitors and industry bests using a specific method. The last part concludes the analysis and recommends how the company could improve (its practices).

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