National Repository of Grey Literature 513 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Marketing communication of a non-profit project
Maroušková, Michaela ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing communication of a non-profit project Objectives: The aim of this work is to create a marketing strategy proposal for a brand-new product of a non-profit organization, in a way that attracts chosen targets groups and accomplishes set communication goals. The proposal should be put to a practical use by the organizations employees. Methods: Document and text analysis and also the analysis of internal video records were used in this thesis to get secondary data. A competition analysis was also made and was based on a comparison of subjects according to particular criteria. To follow up with statistics and results a monitoring method was used. Results: The outcome of this thesis is a proposal of marketing communication that includes a combination of marketing tools, chosen by given organizations possibilities. The proposal was created following each analysis and will be used as a guide for organizations employees. Keywords: communication mix, promotion, non-profit sector, situation analysis, social networks, YouTube, Facebook, e-mailing
Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
Communication strategy concept for Fitrecepty project, focusing on target group segmentation
Lundgren, Barbora ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
This bachelor thesis presents research of the Fitrecepty project target group and proposes a communication strategy for the resulting target segments. The theoretical part examines the role of marketing in strategic planning, target group segmentation, communication strategy characteristics and its mix. The analytical part introduces the Fitrecepty project, its visions, missions, goals, competitors and analyses the internal and external environment. The empirical part carries out the research conducted by in-depth interviews with customers and proposes a communication strategy for the final target segments. The aim of the research was to find out as much information about customers as possible. With that information, target segments were proposed, so that the communication strategy can be more customized.
Proposal of marketing communication of APM Sport store
Jelínková, Kristýna ; Ruda, Tomáš (advisor) ; Pecinová, Markéta (referee)
Title: The Proposal for Marketing Communication of "APM Sport" store Goals: The goal is to analyze and evaluate the current marketing comunication of the "APM Sport" store, based on the acquired data and findings and propose a new improved marketing communication of the store. Methods: Methods of both qualitative and quantitative reseach have been employed to assess the marketing communication, specifically an interview with instuctions and analysis of internal documents. Later these methods were suplemented by quantitative research, namely polling of both actual and potential customers. Results: The output of the work is a proposal for the improvement of the marketing communication of "APM Sport" store, including new means of communication and efficiency improvement of the current means. It is particularly the enhancement of the loyalty program, personal sale during the outgoing events and increase of PR cooperation. Newly there is a proposal for communal outdoor events, employment of outdoor advertising and guerilla marketing. Keywors: customer, polling, communication mix, promotion, sporting goods
Marketing communication of Tenis pro děti
Klímová, Alžběta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Communication of TENIS PRO DETI Objectives: The main aim of this thesis is to improve the marketing communication of beginning project TENIS PRO DĚTI or to suggest completely new marketing communication of TENIS PRO DĚTI according to the results of author's analysis. Methods: There was used mainly primary sources in this thesis. The quantitative and qualitative research was used to evaluate current marketing communication. As quantitative research was chosen a questionnaire. There was used an interview as qualitative research. Also, the TENIS PRO DETI's Facebook profile and website was analysed. Results: There was find out the marketing communication is not use effectively nowadays. Accordingly, it was suggested to improve actual communication tools. Also, there was suggested new communication tools to reach the aims of the project TENIS PRO DĚTI. Namely, the proposed tools include, for example, realization of recruitment events or establishing partnership with the media. Keywords: training, communication mix, recruitment, sports playgroup
The Proposal of marketing strategy for the selected hotel
Ondrášek, Pavel ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práce je rozdělena do třech části. První část se zaobírá teoretickými východisky vztahujícími se k marketingu a marketingové strategii. Poznatky z teoretických východisek jsou pak aplikovány k analýze současného stavu a prostředí hotelu. Na základě výsledků jednotlivých analýz je pak navrhnuta samotná marketingová strategie.
Marketing communications in a chosen company
The basic goal of this thesis is to propose a communication campaign for a chosen firm by using modern tools in the communication mix. The theoretical part contains an explanation of basic concepts, tools and methods in marketing communication. The information is collected from secondary sources as are scholarly literature or internet sources. The practical part is focused on the analysis of the chosen company background and on analysis of communication tools that the company uses by encouraging information from the theoretical part. There is a proposal for a new communication campaign including the budget of the campaign in the last part of the thesis. The campaign is primarily focused on online communication and social networks.
Suggestion of Changes in the Marketing Communication of the Selected Company
Holendová, Petra ; Kruljacová, Anna (referee) ; Mráček, Pavel (advisor)
The thesis describes the marketing communication of a specific company. It contains the vital concepts from the marketing mix and its tools, which are then aimed at promoting the company. Futher section contains the analysis of current condition and own recommendations for improvements. The recommendations come from theoretical concepts together with the analysis of the company.
Proposal of Communication Mix of the Selected Company
Boček, Petr ; Vítek, Ondřej (referee) ; Milichovský, František (advisor)
The thesis is a proposal of communication mix for selected company. The chosen company is Pantograff art store, which sells paints in spray and paints. The diploma work is divided into 3parts. The first part is theoretical, where the theoretical background of the given topic of marketing research on the B2C market is described. The analytical part focuses on important analyzes for the revitalization of the existing communication mix of the company. In the last part of the thesis there are individual suggestions for improving the marketing of the company.
Proposal of Communication Mix of the Selected Company
Valenta, Tomáš ; Baránek, Marek (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the communication mix of the banking company. Its main task is to design a new communication mix based on the performed analyses. Theory is described in the first part and serves as basis for following parts. Second part reveals analyses of an external and internal environment of the company. The last part states exact proposals and their implementation for the communication mix of the banking company.

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