National Repository of Grey Literature 157 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Sport sponsorship activation of partners of Czech Athletic Federation
Kuklík, Jan ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Sponsorship activation of partners of Czech Athletic Federation Objectives: The aim of thesis is to create proposals for activating sponsorship for intentionally selected entities in connection with the Czech Athletic Federation on the basis of their own observations, case studies and in- depth interviews. The secondary goal is to evaluate the profile of companies in the role of sponsors and to determine the proposal for activations as a new discipline. Methods: Qualitative research based on in-depth interviews with representatives of selected companies, a case study and analysis of secondary data from documents dealing with athletics were used to determine specific activation proposals. Results: The results obtained from the research and the analysis of the profile of the Czech Athletic Federation and selected companies were used to determine specific proposals for activations for individual companies with involvement in Czech sports practice. Keywords: athletics, marketing communication, new media, sponsorship activation
Analysis of the hurdle clearance technique of students from Faculty of Physical Education and Sport at Charles University
Slavíček, Lukáš ; Červinka, Pavel (advisor) ; Vindušková, Jitka (referee)
Title: Analysis of the hurdle clearance technique of students from Faculty of Physical Education and Sport at Charles University Objectives: The main goal of this bachelor thesis was to determine the most frequently occurring mistakes in the hurdle clearance technique in the 110 m hurdles of selected students from Faculty of Physical Education and Sport at Charles University. Other goal was to summarize exercises that will help eliminate the observed mistakes. Methods: Kinematic analysis was used to diagnose mistakes in the hurdle clearance technique. Correlation analysis was used to determine the relation between anthropometric indicators and the frequency of observed mistakes. Because of the set goals the qualitative method was used and the frequency of the mentioned mistakes was recorded in the rating scale afterwards. Based on the publications from Jeřábek (2008), Kašpar (in Hrabinec et al., 2017) and my own experience, a list of fourteen frequently occurring mistakes in the hurdle clearance technique was created. Making video recordings was used for research material collection. Selected technical parameters of the hurdle clearance technique were analyzed by using Kinovea program. For each student, video recordings were taken from two perspectives - from the left side and from the front....
Youth athletes training
Stoklasová, Lucie ; Vindušková, Jitka (advisor) ; Komínková, Linda (referee)
Athlete in basic and special period of training Objectives: The aim of subject bachelor thesis is try to find the starting point of future vocational career, based on the selfreflexion of author's life story. The starting points should determine life direction and vocational career of author which can be used in coach practice. Methods: This work uses methods of analysis, autoanalysis, comparison and selfreflexion. Results: The aims has been fulfilled. On the base of recapitulation of life story, the author realized the direction of future vocational career. Keywords: track and field, basic and special period of athletic training, child development, developmental psychology, psychosocial development of child, training, general training
Marketingová strategie atletického klubu
Fišer, Tomáš
FIŠER, T. The bachelor thesis is focused on mapping the current marketing situation of athletic club AK AHA Vyškov, z.s. and then creating a new marketing strategy. The main goal of the work was achieved by analyzing the internal and external environment of the subject, which provided the necessary information. The work then focused on summarizing these data and making recommendations. These measures, through their practical implementation, have enabled the achievement of the objectives.
The Evolution of the Media Image of Athletics Championships on Czech News Websites
Vítková, Pavlína ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This thesis reports on an evolution of the media image of major athletics competitions, concretely of the World Athletics Championships and the European Athletics Championships. Using grounded theory methodology, the thesis seeks to examine which topics are used by Czech sports journalists publishing on sport.iDnes.cz, iSport.cz, and Sport.cz news websites. This paper aims to uncover the media's agenda and its eventual gradual changes based on articles dedicated to five chosen championships. The qualitative content analysis covers the period from 2009 to 2018. All the detected topics are divided into categories and subcategories, the findings are exemplified by quotations of relevant journalistic texts. The results of this analysis demonstrate the media image of the athletics. Besides that, the thesis also shows how the Czech online media worked with several sporting events. The final part of this paper includes a comparison of observed championships and a description of categories' development. The findings are also represented in a chart.
Comparasion of the results of athletics talent tests in years 2007 - 2016
Skalická, Andrea ; Jebavý, Radim (advisor) ; Vindušková, Jitka (referee)
Title: Comparasion of the results of athletics talent tests in years 2007 - 2016 Objectives: The objective of my thesis is to compare the results of athletics entrance talent tests to FTVS UK in years 2007 - 2016. In the researched group there are both - men and women applying for single-subject and double- subject forms of study, full - time and distance form of education. Methods: The methodology of the thesis is focused on all candidates who applied for talent tests in 2007 - 2016 and achieved the minimal required score of 1 point. Results: The results monitor efficiency of candidates in running disciplines over a period of ten years. Keywords: athletics, testing, talent tests, motoric tests, 800 m women, 1500 m men, sprint, 100 m
Literature review on Athletics Nutrition
Nová, Aneta ; Kaplan, Aleš (advisor) ; Šteffl, Michal (referee)
Thema works Literature review of athletics nutrition (on case of sprinters, middle and long distance runners) Student Aneta Nová Supervisor PhDr. Aleš Kaplan, Ph.D., MBA Aims of work The aim of this thesis is to mention trends in nutrition of athletes in sprinter and running events on middle and long tracks. Review was made by analysation of Czech and foreign scientific literature. I wanted to find out how the eating and drinking regimes for the performance of sprinters and runners in athletics are described by various authors. Methodology To fulfill the aim of the thesis I used the method of literary research. I focused on Czech and foreign related literature sources. For searching Czech scientific sources I chose the following categories: runners nutrition, sprinter nutrition, energy regime in running events, energy regime in sprinter events, influence of nutrition on performance in running events, influence of nutrition on performance in sprinter events, drinking regime in running events, drinking regime in sprinter events, veganism in athletics. For searching foreign scientific sources I chose the following categories: nutrition, nutrition in sport, nutrition for runners, vegan and vegetarian nutrition, energy regime in running events. Results In my bachelor thesis, I included studies focused...
Training and performance development of female heptathlete
Odvárková, Lucie ; Vindušková, Jitka (advisor) ; Komínková, Linda (referee)
Title: Training and performance development of female heptathlete Objectives: The main objective of balchelor thesis is to evaluate my own performance development in connection with the completed training. The second objective is to mainly compare with the top czech heptathletes Eliška Klučinová and Kateřina Cachová and also with the heptathlete and UK FTVS student Linda Komínková. Methods: The methods of qualitative analysis, comparative method, self-analysis and self- reflection have been used in the thesis. Results: In the performance analysis, we found that the highest performance was achieved at the age of 22, i.e. in 2018. During the comparison of my results against the results of Eliška Klučinová and Kateřina Cachová I found that the highest performance differences have began to manifest in the specialized stage of training. During the comparison of my results with Linda Komínková I have found that my speed assumptions began to manifest at the turn of the basic and specialized stage, when I gradually started winning against Linda in speed disciplines. On the contrary, I have come to the conclusion that the strength disciplines have never been my strong side. Keywords: athletics, heptathlon, training, performance, self-analysis
Women's 3000 m steeplechase - historical development, motivation of women's runners and factors affecting performance
Svobodová, Lucie ; Bednář, Miloš (advisor) ; Kaplan, Aleš (referee)
Women's 3000 m steeplechase - historical development, motivation of women's runners and factors affecting performance Abstract The topic of this Bachelor thesis is women's 3000 m hurdles race, or steeplechase. The theoretic part inquires into the wider context of the discipline within sports, athletics, middle and long distance race. It also deals with men's / women's steeplechase history, both the Czech and global. Considering the subject of the empiric search the thesis also involves a part dealing with motivation. The goal of this study is the understanding of motivation in the successful Czech female runners for steeplechase racing and analysis of the selected factors affecting their performance. The employed methods are analysis, comparative analysis, and synthesis in the theoretical part. For the practical part the main instrument is a survey. Its results were evaluated qualitatively using an interpretation method involving some tools of hermeneutic analysis. An original non-standardized questionnaire with seven open-ended questions was employed. It was put to 16 respondents picked from the table of the top Czech female runners according to their best ten steeplechase results. Some of the performance-affecting factors have been also gathered using detailed analysis of the athletic statistics....

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