National Repository of Grey Literature 154 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Sports Associations and New Media: Comparison of the Vision and Reality of Communication on the Example of the Czech Athletic Federation (case study)
Klímová, Lucie ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
Nowadays, new media play a big role in the world and among other things, they also change the role of classical media. Their use also significantly affects daily life in society. The possibility of communication through these channels is currently used not only by publicly known personalities and commercial entities, but also, for example, by non-profit organizations or sports associations. Diploma thesis Sports associations and new media: comparison of the vision and the reality of communication on the example of the Czech Athletic Federation (ČAS) is a case study, which examines the using of new media for the effective communication of the association with fans and journalists. The aim of this thesis is to describe the functioning of ČAS on social networks, namely on Facebook, Instagram and Twitter, and then to compare the actual state of communication with the ideas and visions of the employees of the association. First, the most important terms used in the thesis are described. The theoretical part defines new media and describes in detail the representatives of new media, which is further researched, namely Facebook, Instagram and Twitter. Then the Czech Athletic Association and social networks are introduced. The second chapter defines the research methods that were used. It describes how the...
Wall Construction on U.S.-Mexican Border during the first two years of the Trump administration: political rhétoric and reality
Křížková, Marie ; Kozák, Kryštof (advisor) ; Drhlíková, Eva (referee) ; Klvaňa, Tomáš (referee)
This bachelor thesis deals with the problem of building a wall on the US-Mexican border during two years of Donald Trump's presidency (January 20, 2017 - January 20, 2019). In particular, it analyzes the rhetoric of Trump's promise to build a wall and compares it to the reality of the US-Mexican border. The thesis finds out why the reality at the border after two years does not correspond to the previous rhetoric, to what extent these promises have been fulfilled and to what problems the construction of the border wall has encountered. The biggest problem was the financing of the wall, when Congress refused to approve the money and this escalating situation led to a shutdown. It is extremely important for Democrats, with Nancy Pelosi and Charles Schumer, that they stayed together in the shutdown and showed how hard it would be for Trump to reach his plan. Eight wall prototypes were built on the border in 2017 for testing. No wall based on these prototypes has been built or funded by Congress to date. On the contrary, in February 2019 they were demolished and removed.
Social media as a source for journalists in Czech Republic
Žemličková, Martina ; Závozda, Petr (advisor) ; Groman, Martin (referee)
This Diploma Thesis are focused on social media as a tool for journalists in Czech republic. It contains two main parts - theoretical and practical. In theoretical part, social media are described in general, and Facebook, Twitter and Instagram are described in more details. This part is focused mostly on current trends in social media usage. Theoretical part is also focused on journalist's source problematic, primarily in internet era, and on source's credibility and verifiability. These trends are more described for media field in USA and Czech republic. Theoretical part introduce the newest available studies in social media and journalism field. Practical part is aiming to verify or deny these trends through quantitative analysis of media content, focused on usage of citations from social media as a relevant source for articles. Quantitative analysis is supported with e-mail questioning amongst czech journalist, who complete a context to this issue with their opinion. The research shows that journalists in Czech republic use social media daily for their work and they are following their colleagues from USA, so they use citations from social media more carefully and they verify their sources more. The main reason is the fear of fake news spreading, which they perceive as the biggest thread for...
Twitter as a source of journalistic work in selected online newspapers during the government crisis in May 2017
Andree, Sabina ; Moravec, Václav (advisor) ; Macková, Veronika (referee)
The bachelor thesis deals with an analysis of the use of information from the social networking service Twitter in the process of journalistic work. I study the employment of information from Twitter in news during the government crisis in May 2017. For the analysis, I chose three online news sites: Aktuálně.cz, and The goal of this thesis is to find out to what extent and in which way was the information from Twitter involved in the coverage of the government crisis in the chosen news sites. Another goal is to analyse the selection of sources from Twitter. The research follows a method of quantitative content analysis, which allows us to describe an exact extent of the involvement of information from the social network in the analyzed content. The theoretical part of the bachelor thesis characterizes the network digital media and describes the processes of digital mediamorphosis and convergence, which are related to the rise of the so-called new media. The theoretical part then introduces the social network site Twitter, its establishment and principles of its functioning, with a special focus on the role of Twitter as a source of journalistic work. Besides the analysis itself, the practical part also contains an introduction of the research method, i.e. the quantitative...
Analysis of Donald J. Trump's twitter campaign during 2016 US presidential election
Neumahr, Martin ; Klvaňa, Tomáš (advisor) ; Fiřtová, Magdalena (referee)
In the first part of the thesis, I will generally introduce marketing to the meaning of US candidates or their electoral teams in the US presidential election in 2016, describe the negative campaign in political marketing, and explain how important part of the US presidential election was Twitter. The second part of the thesis aims to analyze the campaign of the Republican Party candidate in more detail. On a sample of 1458 twitter posts, I will examine whether and how Donald Trump used a negative campaign against his rival candidate Hillary Clinton and also to assess the extent to which his false claims had changed over his campaign in three specific topics. The thesis examines the period from the nomination congress on 18 July 2016 to 8 November 2016, when the US presidential elections were held. At the end of my work, I will try to answer the research questions.
Satire and parody on social networks: fake Czech profiles
Poloch, Jiří ; Křeček, Jan (advisor) ; Jirků, Jan (referee)
The aim of this work is to map fake Czech profiles on social networks Facebook and Twitter. "Fake profiles" in this case mean those where authors are acting as a well-known person, company or institution. Best known Czech profiles are Twitter's @schwarzenbergk, @kardinalvlk or @ovcacek_jiri and Facebook profile @jiriovcacekunofficial. After a general introduction to the topic, which includes, among other things, a brief look at the topic of political satire and the introduction of social networks, including the regulation they take to protect personality, the main part follows. It analyzes 8 different Czech false profiles. The content of the posts, the account statistics, the most successful posts and possibly other related information are presented. An important part of the work are interviews with authors of these profiles as well as with counterparts: real people or companies. This offers a close look at the backstage of the creation and running of the profile and, on the other hand, the possibility to gain the reaction of the concerned party. A comparative analysis of false and real Jiří Ovčáček's Facebook profiles is conducted in this part as well. The next section is included in order to bring a wider view of the issue. It is devoted to similar profiles abroad, which gives the possibility...
The Language of Social Media
The main theme of my bachelor work is the language in social media, especially Facebook, Instagram and Twitter. I focused my attention mainly on general theory of communication and its comparison with the communication on the Internet. In the next part, the work briefly introduces the social medias, mainly its short history and how these social medias work. The following part of the work concerns with concrete texts which focus especially on an ordinarily usage by users. The work pays attention on the texts from private chat rooms, which means it is not so much explored section of the social network. This is the reason why the bachelor work tries fixing the gap in a development of language investigation which is influenced by the phenomenon of social network which impacts on the majority of young internet users.
Alternative Realities on Social Media: Twitter and the German Right-Wing
Pommer, Alexandra Karen Lydia ; Střítecký, Vít (advisor) ; Kučera, Tomáš (referee)
Right-wing radicalism has moved to the periphery of public and academic attention. This is despite the fact that hate crimes are increasing and right-wing populist parties win enough votes to be represented in parliament or even make up governments Europe-wide. In addition, the Internet has made it easy for the right-wing to network and transport their ideology to a large audience. The research, therefore, asks how the German right-wing as a contrast society is portrayed on Twitter networks. Because it is the goal of contrast societies to change the target society in its favor, the Internet offers a space where an ideal society can be created online. Right-wing networks on Twitter will be analyzed with a social media analysis using Twitter statistics, NodeXL Pro and Gephi. The analysis will be conducted by identifying online radicalization themes, like for example hate towards refugees, in the form of hashtags, that constitute the alternative reality created online. The results of the analysis will then be presented in the context of radical contrast society's efforts to change society. This way, it will be possible to come to a meaningful conclusion that includes wider societal implications of the right-wings' networking on Twitter.
Limits of free speech on social media
Navrátilová, Kateřina ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This bachelor thesis deals with the issue of the boundaries of freedom of expression on social media, which represent a significant present-day means of communication. As their social importance increases, so do the undesirable effects such as the spread of fake news and hate speech, presenting a challenge to be tackled. In some countries, certain measures to regulate social networks content have already been adapted. In the first section of the thesis, freedom of expression as a general concept is discussed. Special attention is drawn to its role in a democratic society, while at the same time mentioning its possible limitations. The second part is devoted to social networks as such, namely Facebook and Twitter. First, defining features of digital media in general are described, followed by the policies of individual social networks. The third part is devoted to the issues of personal rights violations, hate speech, pornography, and disinformation - occurrences that maybe in conflict with freedom of expression. These phenomena are observed in connection with the policies of individual social networks as well as the law of the Czech Republic. The final part of the bachelor thesis focuses on both internal and external regulation of social networks content. Differences between Facebook and Twitter...

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