National Repository of Grey Literature 2,192 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
The marketing plan for Yoga Karlín studio
Levá, Zuzana ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing plan for studio Yoga Karlín Objectives: The main goal of this bachelor thesis is to create marketing plan for studio Yoga Karlin, which can be helpful for future development of the studio. This plan is based on an analysis of the current situation of studio Yoga Karlín. Methods: Several methods are used to obtain data for this thesis. Among them observation, which is used for observing experience of clients with reception. Deep interview is used for evaluation of studio situation by studio operating manager and main manager. As another method is used analysis of competition and scoring model which is based on 7 another yoga studios. Based on the results of the previous methods was created SWOT analysis. Results: As the strongest competitor we can consider yoga studio Jógovna according to results of analysis. This place had the best score in "scoring model" thanks to qualities of it's services, availability and other observable factors. The key for marketing plan was SWOT analysis, which showed strengths and weaknesses of studio Yoga Karlín and opportunities and threats of the market. As the biggest weakness analysis showed insufficient ventilation system, missing reservation system and poor usage of physiotherapeutic room. Keywords: services, marketing mix, observation, deep...
Marketing Plan of Fitness and Wellness Center - Fit Effect
Rumlová, Kristýna ; Ruda, Tomáš (advisor) ; Med, Daniel (referee)
Title: Marketing plan of fitness and wellness center Fit Effect. Objectives: The aim of this bachelor thesis is to perform a situational analysis of the marketing plan of fitness and wellness center Fit Effect and to propose measures for improvement in the following years. Furthermore, use the analysis to identify weaknesses in the activities of fitness and wellness center and make suggestions for improvement in certain areas. Methods: Document analysis was used to obtain secondary data from internal and external sources. Porter's five forces model was used for micro-environment analysis. PEST analysis was used for macro-environment analysis. The competition analysis was performed by comparing fitness centers according to selected criteria around Fit Effect. Results: Porter's five forces model revealed the driving forces in the industry affecting club activity. As a result, the threats identified are substitutes, the bargaining power of customers and the competition from businesses in the industry. Opportunity is a challenging market for the entry of new competitors and the bargaining power of subordinate suppliers. PEST analysis revealed, what external factors affect the functioning of the club and were given a prognosis. A few important positive factors for Fit Effect is increasing population,...
The Application of Project Management Methods in Company
Káčerková, Tereza ; Kruljacová, Anna (referee) ; Smolíková, Lenka (advisor)
Diplomová práce je zaměřena na aplikaci metod projektového řízení ve firmě. Práce nejprve specifikuje teoretické poznatky této oblasti. Na teoretickou část navazuje analýza externího a interního prostředí dané firmy. Na základě výstupů a využití metod projektového managementu je vytvořen možný návrh řešení projektu, který vede k úspěšnému oslovení nového segmentu potencionálních zákazníků.
Marketing Plan for company ISSO s.r.o.
Novotný, Ivan ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
The main goal of this bachelor´s thesis is to prepare a draft marketing plan for ISSO, s.r.o.. In the theoretical part, knowledge about marketing, marketing communication is processed. The second analytical part includes the processing of the current situation of the company on the market. In the last part, I propose a comprehensive marketing plan that takes care of the chosen goals.
Construction Project Organization
Javořík, Erik ; Šopík, Michal (referee) ; Waldhans, Miloš (advisor)
The topic of this bachelor thesis is the Construction project organization. The theoretical part focuses on the basic concepts and methods of project management. The second, practical part is focused on detail with the analysis of energy efficiency of community housing. Emphasis is placed on the assessment of project repeatability and is based on a real example - the construction of Hurdal kolandsby in Norway.
Online Marketing Communication Risks
Uherková, Veronika ; Chylová, Silvie (referee) ; Chlebovský, Vít (advisor)
The aim of the diploma thesis is to identify, analyse and then evaluate all possible risks related to Forky's online marketing communications. In the theoretical part, the thesis deals with basic concepts of marketing, explaining the concept of risk, lighting marketing issues. The analytical part deals with the assembly of the Company's internal and external environment. Based on the resulting analyses, all possible risks that may arise in this environment will be investigated. In the last part, individual solutions are presented, including their effectiveness, financial overview along with the exactness of these solutions and the benefits of the proposed solutions. In the complete conclusion of the work, all possible risks along with the solution are described, as well as the way in which they can be prevented.
Risk Management System in a Critical Infrastructure Entity from the Public Sector
Tomanová, Ivana ; Kellner,, Josef (referee) ; Adamec, Vladimír (advisor)
The diploma thesis „Risk Management System in a Critical Infrastructure Entity from the Public Sector“ deals with analysis and evaluation of current risk management settings. The public sector is a special category of entities whose importance is often neglected and not properly set. The vision of the first part of the thesis is to provide theoretical knowledge and perspective on the issue of risk management in critical infrastructure in the public sector. The second part contains an analysis of the current state of a specific subject of critical infrastructure in the area of a public administration and provides and subsequent draft measures to make it more effective.
Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Podolská, Michaela ; Úradničková, Pavlína (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis is focused on the evaluation of the financial situation of selected company based on financial analysis which is focused on years 2013-2017. Thesis contains ideas for improving financial situation of the selected company based on analysis of current state.
Selecting and Applying Internal and External Analysis Methods to Identify Risk in a Selected Business Entity
Lacková, Kateřina ; Vendolský, Ondřej (referee) ; Hanušová, Helena (advisor)
Master’s thesis focused on the risk identification with application of selected strategic and economic analyses of the company Daikin Device Czech Republic s.r.o. External and internal analysis will be performed by PESTLE analysis, Porter's Five Forces, McKinsey 7S analysis, selected financial analyses indicators, SWOT analysis and risk analysis by RIPRAN analysis. Risks will be evaluated from the results of analyses. For this risks will be suggested recommendations, which should lead to their decrease and improve the situation in the company.
Proposals and Recommendations for Reducing Risk in a Selected Business Entity
Kotulánová, Karolína ; Musilová, Simona (referee) ; Hanušová, Helena (advisor)
This Master`s thesis deals with a strategic and economic analysis of a chosen company. The aim is to identify the risks that arising from the used analyzes and to propose measures for the selected affectable risks to reduce them. The theoretical part contains needed information to understand the issue. In the nex part are realized the macroeconomic analysis and microeconomic analysis. From these analysis are arising the risks which are analyze by RIPRAN method. The measures are proposed that are helping to reduce the affectable risks are contained in the last part of this thesis.

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