National Repository of Grey Literature 18 records found  1 - 10next  jump to record: Search took 0.01 seconds. 
Kvalita služeb hotelu Centrum v kontextu společenské odpovědnosti
Macháňová, Kateřina
Macháňová, K. Quality of services at Hotel Centrum in context of social responsi-bility. Bachelor thesis. Brno, 2018. The bachelor thesis is oriented on the quality evaluation of the services in Hotel Centrum in Hranice. The goal of this thesis is to create a suggestion which would increase the quality of services and competitiveness on the market, taking in-to account the corporate social responsibility. To find out which CSR activities does this company use, a structured interview was used in this thesis, further with a questionnaire survey based on the SERVQUAL method and subsequently also the SWOT analysis, which helped to establish the list of suggested recommenda-tions.
Kvalita služeb Turistického informačního centra Třešť
Křížová, Ivana
Křížová, I., Quality of services of Tourist information centre in Třešť Bachelor the-sis. Brno: Mendel University, 2019. The Bachelor thesis deals with quality of services of Tourist information centre in town Třešť in area of Jihlavsko. The aim of thesis is evaluating the currently range and quality of services of this centre. The purpose of thesis is making suggestions for improvement services of this tourist information centre based on gained data. The thesis brings short literary overview related to the theme. In the practical part there are used methods like SERVQUAL, questionnaire, mystery shopping and mystery calling or complete SWOT analysis. In the evaluating the currently condition of TIC Třešť, in the most significant shortcomings were included bad directional sign to TIC, non-existing internal quality management system and no option of card payment. On the other side, the city’s promotional materials have a really good quality and their offer is wide. The approach of employee to their customers and their behaviour were evaluated very positively and very well. TIC Třešť achieves very good and stable results in long-term in Mystery shopping by CzechTourism (mystery as part of the certification by A.T.I.C. Czech Republic). It was recommended to TIC Třešť to extand the offer of own events for other turist segments, also to expand and relocate bicycle stands. TIC should also deepen its co-operation with other organization in destination management and establish co-operation with other destinations in the region. The implementation of the in-ternal quality management system will lead to a continuous improvement of this quality of services and to the quality control. Another recommendation is to implement the card payment, which applies at least to the event tickets.
Evaluation of the Quality of Sports Services
Zákorová, Jana ; Krbová, Jana (advisor) ; Musil, Martin (referee)
The goal of thesis is to determine the quality of the services provided by the RE-FIT fitness club and the MTV fitness. Part of the thesis is focused on the comparison of the quality of services of these fitness centers. To obtain the data, a questionnaire survey is carried out using the SERVQUAL method. The theoretical part defines concepts such as service, quality of services, methods of measurement, fitness center and customer. The practical part is focused on description of fitness centers RE-FIT and MTV, evaluation of acquired data, recommendations for individual fitness centers and final comparison of the quality of provided services in fitness centers among themselves.
Customer satisfaction with offer of services of golf courses in Prague and in Liberec region
Šíma, Martin ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Customer satisfaction with offer of services of golf courses in Prague and in Liberec region Objectives: The Diploma Thesis aims to make a survey of satisfaction and expectations of golf course customers in Liberec region and in the capital city Prague and to compare those regions. Customer satisfaction will be measured by means of questionnaires where each player of each golf course will compare real perceived qualities of a golf course with generally expected qualities. Based on the data obtained, the analysis of values will be carried on, such as golf handicap, age, gender and month income. The Thesis will focus on comparing the expectations and satisfaction of major golf resorts with smaller and not so popular ones. Methods: The research of customer satisfaction was carried on by already proven questionnaire consisting of SERVQUAL method. The research compared expected quality with real quality in seven golf courses in Prague and surroundings and in seven golf courses in Liberec region. The research was carried on from August 2014 till February 2015. Results: The outcome of the thesis is to learn about satisfaction of golfers at golf courses in Prague and Liberec region and submit proposals for improving each golf courses in an effort to achieve improved and better access to customers....
Quality of sports services in institutions for children aged 3-6 years (preschool education)
Pivcová, Andrea ; Ruda, Tomáš (advisor) ; Kadlčík, Jiří (referee)
Title: Quality sports services in institutions intended for children aged 3-6 years (preschool education) Objectives: The main objective of this bachelor thesis is to determine the quality and satisfaction of parents with sports services provided in institutions for preschool children and proposals for its improvement. Methods: Marketing research was carried out using a modified SERVQUAL questionnaire in the written form. This questionnaire was given to the teachers of each class in the kindergartens and then was passed to the parents of children. Results: The results of this thesis show that neither of the two nurseries does provide services with which the parents were fully satisfied. After the comparison of the two nursery schools, the kindergarten in Holešovice came out with better results than the institution in Spořilov. The biggest problem was attribute of tangibles that was mainly due to the location of the both kindergarten buildings and premises for physical activity. Conversely, the attribute of reliability received best rating. Keywords: Marketing research, questionnaire, kindergarten, SERVQUAL
Analysis of customer satisfaction in six selected Expreska fitness premises and their natural comparison
Havrdová, Lenka ; Flemr, Libor (advisor) ; Janák, Vladimír (referee)
Title: Analysis of customer satisfaction in six selected Expreska fitness premises and their mutual comparison Objectives: This diploma thesis deals with the research of satisfaction and expectations of female customers of the Expreska circle training in selected six establishments in Prague and consequent comparing of these places. Satisfaction is measured using a questionnaire, in which the customers asses the perceived quality of services and the quality of services that is important to them. On the basis of obtained data there is conducted analysis of sociological parameters such as age, occupation, monthly income, etc. The main research is completed with the survey of former Expreska customers and in conclusion there is comparison of the two surveys. Methodology: The survey of customer satisfaction is carried out using questionnaires, which lies in the method of SERVQUAL. It is compared the expected quality and truly perceived quality of the service. Secondary data about the fitness center are obtained through the analysis of documents and author's own investigation at the fitness premises. Results: The outcome of the thesis comprises of the satisfaction of customers in Expreska circuit training. Furthermore, comparing the satisfaction of customers between the various exercise premises, last...
The quality of sport-related services in institutions designed for children aged 3-6 years (pre-school education)
Šubr, Vladimír ; Ruda, Tomáš (advisor) ; Pecinová, Markéta (referee)
Title: The quality of sport-related services in institutions designed for children aged 3- 6 years (pre-school education). Objectives: The aim of this work is to determine the quality of sport related services in MŠ Bendova in the Czech Republic. Methods: This marketing research is going to be conducted using standardized methods of SERVQUAL in form of a written questionnaire, which was passed on to parents through kindergarten teachers. Results: The results of this marketing research show that parents are not completely satisfied with provided quality of sport service. The tangibles and assurance represent the most problematic part for the parents, on the other hand, the reliability was the best part of the research. Keywords: marketing research, questionnaire, SERVQUAL, day-care center
The quality of sport-related services in institutions designed for children aged 3-6 years (pre-school education).
Pavlík, Vojtěch ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: The quality of sport-related services in institutions designed for children aged 3-6 years (pre-school education). Objectives The quality of objective of this work is to determine the quality of sport-related services in day-care centers in the Czech Republic. Methods: This marketing research is going to be conducted using standardized methods of SERVQUAL in the form of a written questionnaire, which is going to be left to the principals of selected day-care centers who will further hand it to the parents of the children. Results: The results of this marketing research show that neither of the two nurseries provides such good sport services so that the parents were fully satisfied. The day-care center of Matjuchinova in Zbraslav presented itself with the better results. The results of the second institution - the day-care center of Psáry - turned out very badly and many of the local provided sports services can be described as poor. Key words: SERVQUAL, questionnaire, marketing research, day-care centers
Customers satisfaction with the services of Energy Studio
Petráček, Marek ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Customers satisfaction with the services of Energy Studio Objectives: The objective of this diploma thesis is to find out the quality of services provided by Energy Studio via SERVQUAL questionnaire. Then create suggestions and recommendations based on the results of this questionnaire. These suggestions and recommendations should lead to overall improvement of quality of all services offered by Energy Studio. Methods: The research of service quality in yoga center Energy Studio was performed by using standardized SERVQUAL questionnaire which explored the actual perceived quality of services and was comparing it to clients expectations. The data collection took place in the period from February 2015 until the half of March 2015. Results: The results of the customer's satisfaction analysis in Energy Studio Václava Krejčíka show that the customers are very satisfied with services provided by studio. The overall quality of services in that yoga center are evaluated better than was customers expectation. There are small gaps in some services, on which should Energy Studio focused in order to reach the maximal customer satisfaction. On the basis of the results there were put together suggestions and recommendations which should lead to the requested increase in service quality level. Keywords:...
Quality of sport services in Prague fitness centers from the customer perspective
Šíma, Jan ; Čáslavová, Eva (advisor) ; Tomek, Gustav (referee) ; Hobza, Vladimír (referee)
Bibliographical Identification: Author`s first name and surname: Mgr. Jan Šíma Title of the doctoral thesis: Quality of sport services in Prague fitness centers from the customer perspective Department: Department of Sport Management Supervisor: doc. Ing. Eva Čáslavová, CSc. The year of presentation: 2015 Abstract: The thesis is aimed at the problems of sport service validation in the area of fitness. A review of the most used methods for sport service validation was completed. We focused on measurement according to subjective criteria, where the service quality is evaluated by the customers themselves. A practical part is dealt with using cross-cultural validation of the SERVQUAL method (PARASURAMAN, ZEITHAML, BERRY, 1988), originally validated for American customers. Our questionnaire was translated by modified direct translation and, in terms of pilot standardization, was tested on a sample of 46 participants from two fitness centres. A modified Czech version of SERVQUAL questionnaires was the main tool of our data collecting during the market research in six fitness centres chosen randomly with a sum of 697 participants. The main target of the research was to obtain Prague customers' opinions of each single feature of the quality of service. After finishing the market research, by means of SEM -...

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