National Repository of Grey Literature 20 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Internet Marketing
KOTNOUROVÁ, Hana
The aim of the thesis is to analyze and evaluate the internet marketing activities of the selected company and develop recommendations for their improvement. To better understand the company's business and use of internet marketing, the marketing environment was analyzed. Furthermore, the used internet marketing tools are described in detail by analyzing the internet marketing mix and internet communication mix. Based on the results, suggestions are made to increase the effectiveness of internet marketing.
The usage of Internet advertising
PROCHÁZKOVÁ, Tereza
The readers of this thesis meet the topic of internet advertising. The thesis describes different forms of internet advertising and its special features. Its aim is to analyse individual forms of internet advertising and propose an optimal campaign for the chosen subject. The first part covers theoretical knowledge in this area. The next part contains the analysis of competitors' use of Internet advertising. After that follows the analysis of current trends and offer of advertising agencies focusing on internet advertising. Based on the data gained in these parts, the last part of the thesis contains specific proposals and recommendations for internet advertising of the chosen company. These advertising campaigns should bring the company increase in sales and they should also increase public awareness of the company brand.
The use of a Trademarks as a Keywords for searching in Internet
Hrubeš, Marek ; Dobřichovský, Tomáš (advisor) ; Žikovská, Petra (referee)
in English Use of trademarks as keywords for searching the Internet The purpose of this thesis is a comprehensive analysis of the use of trademarks as Internet search engine keywords to trigger advertisements that are displayed on search result pages. The main part of the thesis is devoted to legislation and case law in the US. However, for the comparative purposes, I also address developments concerning keyword advertising in the EU. I chose this topic because it combines traditional elements of law with modern technologies. Moreover, despite its significant economic and legal impacts, I consider this topic as insufficiently researched in the Czech Republic. This thesis consists of six chapters. The first chapter is devoted to a general introduction to trademarks, including the history of trademarks, current legal definitions of trademarks as well as legal frameworks of trademarks law. This chapter also focuses on an element of trademark distinctiveness and analyses functions of trademarks. Last but not least, it also describes basic classifications of trademarks and provides their examples. The second chapter introduces the issue of keyword advertising. It focuses on a description of the operation of Internet search engines, keyword advertising programs and AdWords' current policy. The third...
Analysis and optimization of a functioning e-shop
Kupec, Martin ; Lohr, Václav (advisor) ; Zdeněk, Zdeněk (referee)
The thesis Analysis and optimization of a functioning e-shop in the theoretical part describes the general prerequisites for successful internet marketing and possible ways to analyze important data. The practical part is an analysis of e-shop Company Oxalis dessous. The analysis is performed after the marketing, operational and in terms of the method of providing information. On the basis of the chosen strategy, this aims to improve important parameters of internet commerce. Specifically are traffic, conversions, keyword positions in the search engines and breadth of link portfolio. The chosen strategy is its realization is subjected to analysis using analytical and measuring tools to examine its effectiveness. From the theoretical foundations verified in practical part is based on the draft final recommendations, which can be used for online stores selling the goods
Effectivity of internet marketing in Czech Republic
Zanespalová, Andrea ; Očenášek, Vladimír (advisor) ; Kánská, Eva (referee)
The subject of this bachelor thesis is the internet advertisement phenomenon on the Czech market. In the theoretical part it maps the conventional advertisement, its history and formation of the internet advertisement as a result of massive growth of Internet among the general public. The thesis goes on to lay out individual forms of Internet advertisement describing their advantages, disadvantages and most common uses of each one of them. It describes ways of Internet advertisement effectiveness measurement and introduces analysis tools of several most common Internet advertisement providers. The practical part of the thesis describes an actual facebook campaign from creating the advertisement to analysing the results. The company, its activities and its previous advertising in social media are described in the opening of the practical part. Next, the Facebook campaign is described from the campaign plan, the creation of the advertisement, to the results on each particular day and their analysis. Finally, possible improvements for the future campaigns are offered.
Analyse of tax company´s web pages like a competitive strenght factor
Nedbálková, Kristýna ; Janů, Ondřej (referee) ; Kříž, Jiří (advisor)
This bachelor´s thesis deal with forming marketing and internet like a competitive strenght factor. It includes directions, procedures and necessary informations to form optimal image and that carry to enhance firm prosperity and firm advert.
Application of internet marketing and new technologies in create websites
Velimský, Jan ; Čupera,, Jiří (referee) ; Kříž, Jiří (advisor)
This work is complete elaboration of e-commerce and new technologies for creating new internet sites. Work concludes basic building stones to realization of agency’s new internet site and application of e-commerce in internet technologies development.
Risks of Marketing Activities on the Internet
Bezděková, Veronika ; Švehla, Vladimír (referee) ; Mráček, Pavel (advisor)
This thesis deals with the risks attaching to the marketing activities of the selected company. The theoretical part defines terms associated with marketing and risks. The practical part is dedicated to the analysis of the risks of marketing activities and subsequent recommendations that lead to the reduction or elimination of risks
Promotion of E-commerce
Sekanina, Petr ; Stříž, Martin (referee) ; Luhan, Jan (advisor)
This thesis is focused on proposals of promotion specific e-shop. The purpose of this thesis is to design such forms of promotion which are going to be effective and accessible even for smaller and starting e-shops. In the theoretical part I am introducing common knowledge needed for understanding the e-shops and internet marketing topics, then I analyze current state and position on the market and finally I evaluate separate forms of promotion including suggestions for their use by this selected e-shop.
Project Management Chcikupon.cz
Marčeková, Veronika ; Sedláček, Jiří (advisor) ; Chadim, Robert (referee)
This thesis describes, analyzes and evaluates the creation and management of the project Chcikupon.cz. Part of this thesis is a business plan, which includes product characteristics, analysis of competitors, customers, suppliers, project staffing and marketing. The work includes analysis of the financial aspects of the project and it evaluates the return on investment. Thesis describes the launch of the discount portal Chcikupon.cz, and the success of individual promotional discounts with operations of the website by the end of 2013. The main contribution of the diploma thesis is the proposed strategy, which will lead to sustainable development of the project.

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