National Repository of Grey Literature 260 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Reconciling work and family life
Balvínová, Lucie ; Štangová, Věra (advisor) ; Vysokajová, Margerita (referee)
1 ABSTRACT The current European family is based on the ideal of gender equality and considers the interest of the child to be fundamental. The European Union strategy is to involve as many women as possible in the labour market and encourages national governments to adopt measures to enable women to reconcile their work and care for children. Developed countries also promote both parents being equally involved in the care of children, including preschool children. Czech legislation conforms to European standards and creates the preconditions for reconciling family and work life. In practice, the conservative attitude of both parents and employers persists. The mother usually stays at home with a child under the age of three and employers are not very accommodating to flexible forms of work that enable mothers of young children to get involved in the work process. The way to change the situation is to increase corporate social responsibility and family friendliness and to change the attitudes of parents themselves, increasing the involvement of fathers in care of children in particular. Solutions to the protection and support of pregnancy, maternity and parenthood, as well as the protection of the child in the Czech Republic can be considered as above-standard and comparable to the situation in the most...
Green communication: case study of the outdoor clothing company Patagonia Inc.
Krchová, Eva ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
Tato diplomová práce, ​Byla, nebyla jedna firma, a ta se jmenovala Patagonie​, se zabývá případovou studií outdorové značky Patagonia a jejích aktivistických transmediálních obsahových projektů, s důrazem na nejaktuálnější kampaň značky: ​Zachraňte Bears Ears​. Park Bears Ears je obdobou české chráněné krajinné oblasti, jejíž status ale současný americký prezident Donald Trump nedávno neautorizovaně sebral. Zatímco se firma zabývá výrobou a prodejem kvalitního outdoorového oblečení, tak se Patagonie ve stejnou dobu také aktivně angažuje do veřejného dění. Firma informuje své zákazníky zejména o stavu životního prostředí prostřednictvím svćyh multimediálních poutavých příběhů nesoucí prvky žurnalistiky. Patagonie usiluje o podněcování veřejnosti a ostatních firem zapojovat se do občanské společnosti, změnit spotřební chování nejen zákazníků, ale i výrobců, s konec̆ným cílem udržitelné ochrany této křehké planety, kterou my všichni obýváme. Patagonie potvrzuje své altruistické odhodlání prostřednictvím svého oficiálního firemního hesla: "Jsme v businessu, abychom zachránili planetu."
Activation of RunTour running series sponsorship
Sekeráková, Aneta ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Activation of RunTour running series sponsorship Objectives: The main purpose of this master thesis is to create suggestions and recommendations for the future sponsorship activation of selected RunTour partners, as a follow-up on the presentation and analysis of their activation in 2018. As a secondary objective can be considered the systematic processing of sponsorship activation, which Czech literature still does not offer. Methods: In methodological terms, a case study was chosen that draws on observation of the author at the RunTour running races and especially on interviews with competent representatives of selected partners. Document analysis and interview with the event organizer were used to analyse the running series and sponsoring companies profile. Results: Given the descriptive nature of the research, it is not easy to summarize the results of the thesis. However, it can be stated that all three selected partner companies are aware of the importance of the sponsorship activation and have been clearly open to suggestions and recommendations of the author. Despite the different size of companies, it was generally recommended to establish mutual cooperation between partners. From sponsorship activation suggestions, which have the greatest potential for implementation in practice,...
Femvertising in the category of decorative cosmetics in the Czech Republic
Kalousová, Karin ; Rosenfeldová, Jana (advisor) ; Vochocová, Lenka (referee)
The topic of this bachelor's thesis is femvertising in relation to the beauty segment in the Czech Republic. The aim of this thesis was to analyse selected TV and online ads used in the Czech market in 2018 and 2019 and come to the conclusion (based on results from the analysis), if the femvertising phenomenon is present in the Czech market. The results of the qualitative content media analysis showed that all of the ads from the analysed sample contained femvertising elements and it was even possible to describe some of the ads as femvertising ads.
Společenská odpovědnost ve vybrané společnosti
SLAVÍKOVÁ, Petra
This thesis deals with the topic of corporate social responsibility in the energy company E.ON, both in the Czech Republic and in Europe. The first part describes the topic of social responsibility in general and related topics closely related to the of social responsibility are mentioned. The methodical part describes the data processing itself as it was done in the practical part and what methods were used for the evaluate-on. The practical part describes E.ON in the Czech Republic as well as in Europe. Activities around social responsibility are described in selected regional units. All activities related to social responsibility were mapped in the E.ON CZECH Group. The second part consists of a questionnaire survey of employees of E.ON CZECH, where the aim was to find out employees' awareness of social responsibility in the company.
Understanding of the concept 'Corporate Social Responsibility' - universal vs. regional level in South America
Pavlovičová, Natália ; Parízek, Michal (advisor) ; Soukup, Jaromír (referee)
This master thesis elaborates on the question whether there is a difference in the understanding of Corporate Social Responsibility (CSR) on the universal level and on the regional level in South America. It is built upon the dichotomy of the recent movement in the CSR field that seeks to answer both emerging transnational challenges in a coordinated way while delivering a significant impact on the local level. The analysis is performed using the method of content analysis. Two major aspects of CSR are analyzed - the way the nature of CSR is defined and the prominence of the issues that CSR should address. Based on the results of the content analysis, we identify major trends in the understanding of CSR on both levels and determine the scope of the difference between them. Regarding the differences, we find one common denominator that is dominant on both levels - institutions and governance. In other categories we observe a high variability of the prominence across analysed levels. The important trends revealed in the thesis is a high penetration of South America with foreign CSR institutions and a significant impact of a membership in a global CSR organization on how CSR is communicated by a member organization on the regional level.
Teambuilding activities and their connection with social corporate responsibility
Dudková, Pavla ; Holeyšovský, Jan (advisor) ; Lejsal, Matěj (referee)
This diploma thesis focuses on teambuilding and corporate social responsibility. These concepts are used increasingly, however, their meaning may vary significantly in different contexts. The theoretical part of this thesis presents different approaches in understanding these concepts, their historical development and gathered information about linking teambuilding activities with corporate social responsibility. The theoretical part of this thesis is followed by an empirical part in which my own research is being presented. Using a qualitative research strategy the subject of this thesis is analyzed within nineteen semi- structured interviews. Finally the teambuilding activities and their linking to corporate social responsibility in selected sample of organizations are demonstrated.
Greenwashing in fashion indrustry with special focus on H&M
Kadlečková, Daniela ; Vranka, Marek (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis deals with the subject of greenwashing, its presence in fashion industry and it focuses on an example of one of the world's leading fashion companies - H&M. The theoretical part describes the concept of corporate social responsibility which represents a framework of all ecological initiatives of every company, it analyses its environmental aspects and explicates terms of sustainability and green marketing. The following chapter deals with the concept of greenwashing, its definitions, origins and history. The subsequent chapter describes the system of the fashion industry, its driving mechanisms that caused rapid acceleration of the textile production over recent decades, it tries to depict its impact on the environment and analyses selected sustainable efforts that are commonly made by fast fashion brands in the field of environmental CSR. The last chapter of the theoretical part deals with H&M and its history, it describes its green policy and analyses selected environmental activities that could be considered as an example of greenwashing. The practical part examines the perception of the brand H&M by confrontation of the consumers with positive or negative information about its green activities. This quantitative research was realized in the form of survey experiment.
Risks and Opportunities of Implementing a Corporate Social Responsibility System
Grocholová, Anna ; Koch, Libor (referee) ; Vymazal, Tomáš (advisor)
The author of the diploma thesis deals with application of methods for risks and opportunity identification and risk analysis to assess the project of implementation of Corporate Social Responsibility to the organization. Firstly, the thesis includes theoretical background about corporate social responsibility and risks management. The theoretical background serves as a support for applying methods and analyzing the necessary areas. The goal of this work is to find solutions and propose preventative measures to be used by the evaluated organization.
Corporate Social Responsibility in Engineering Company
Mašková, Barbora ; Žižlavská, Jana (referee) ; Putnová, Anna (advisor)
This diploma thesis is focused on corporate social responsibility. It analyses current situation in area of CSR incompanies situated in Czech Technology Park Brno. Further it analyses attitude to this topic from point of view of the czech company TOS – Kuřim OS, a.s. specialized in civil engineering. It includes suggestions how to strenghten corporate environment and reliability as well as the image of the company.

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