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National Repository of Grey Literature

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Business plan for opening a «Dunkin' Donuts» franchise restaurant in Prague Kubyshkin, Aliaksandr ; Habrmanová, Blanka (advisor) ; Mareš, Jan (referee) The Bachelor Thesis specializes in the business planning for Dunkin Donuts company entering the franchise market of the Czech Republic. The theoretical part covers various aspects of business. It gives a clear representation of the factors that are needed for a business to be successful. The part also reveals business planning theory, highlights business planning importance and the way of use. In the analytical part the reader may find a detailed overview of the Czech market opportunities for launching a restaurant business, legislation specifications, location recommendations, industry and market analysis and financial plan and other relevant information. The Thesis aims to show veridical opportunities and threats of running a Dunkin Donuts franchise restaurant in Prague, evaluating its perspectives. Detailed record

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